Master in Event Management and Business Tourism

General

Program Description

Event management and business tourism is one of the areas of greatest projection within the tourism and hotel sector. Millions of travelers travel every day internationally to attend fairs, congresses, conventions and other business-related events.

The Master in Event Management and Business Tourism from the Sant Ignasi School of Tourism and Hotel Management provides you with in-depth knowledge of the events sector, broadens your knowledge of strategic management and marketing, and strengthens your management skills so that you become one from the leaders of the tourism sector and events at the international level.

The sector requires professionals specialized in the management and organization of events , with excellent academic training and who know the business tourism sector in depth, so that they can easily adapt to an ever-changing industry.

The Master in Event Management and Business Tourism offers you:

  • An integral vision of the event industry and business tourism, expanding your knowledge of key elements and processes that will enable you to organize different types of events, with special emphasis on the development of strategic management, marketing and communication knowledge.
  • A practical orientation and constant contact with the sector: cloister of specialized professors with real experience in the sector, technical visits to important events, and the possibility of carrying out professional practices in companies related to business tourism and events.
  • The development of managerial skills and abilities that allow you to know and understand the current environment, trends and risks, to help you expand your professional horizons.

Training future leaders of the Event Management

The Master in Event Management and Business Tourism is aimed at all those professionals passionate about the organization of events who want to become experts capable of managing the different activities of the business tourism industry . The master develops the necessary competencies for deep knowledge of event management in its diversity , and enhances the essential skills in the exercise of managerial functions in the professional organization of congresses, conventions, incentives, fairs and other types of events . At the end of the Master in Event Management and Business Tourism, the participants:

  • They will have developed an integral vision of the event industry .
  • They will have expanded their knowledge in marketing and strategic management in companies in the business tourism sector and events.
  • They will have improved their strategic decision and leadership capacity, enhancing their empathy with customers and their own team.
  • They will have grown in innovative and entrepreneurial spirit . They will have developed their international vocation in a global world and in a growing sector worldwide.

Training methodology

The Master in Event Management and Business Tourism is based on an eminently practical training methodology to reinforce academic knowledge and equip participants with tools to successfully establish themselves in their professional careers . During the program:

  • The participants will define and plan a project for the realization of a great event from its creation to its implementation.
  • They will be enriched with case studies, master classes of invited professors and professionals of the sector , and visits to different events.
  • The program has professors and collaborators at the highest level , with extensive experience in the sector.

Curriculum

Industry

  • Typologies of events 10 ECTS
  • Introduction to the event industry and business tourism 10 ECTS

Management

  • Strategic management in the MICE 6 ECTS sector
  • Marketing management in the MICE 6 ECTS sector
  • Finance management in the MICE 6 ECTS sector
  • Human resources management in the MICE 6 ECTS sector
  • Operations and logistics management in the MICE 6 ECTS sector

Draft

  • Final Master Project 10 ECTS

Professional development

The Master in Events Management and Business Tourism from the Faculty of Tourism and Hotel Management Sant Ignasi promotes constant contact with the events industry at an international level . In this way, the participants know the current environment, trends and opportunities in the sector. During the program, visits to fairs and events of interest are made and contact with professionals in the organization and management of events is promoted.

Students of the Master in Event Management and Business Tourism who wish can do internships in leading companies of event organization and business tourism. The Corporate Relations department manages these complementary professional experiences, in accordance with the skills and preferences of the student. These periods of training in companies are optional and extracurricular.

Real examples of complementary practices:

  • ESADE ALUMNI - International
  • Kuoni Destination Management - Assistant Project Manager
  • FAADA Responsible Tourism Foundation - Assistant Project Manager
  • AOPC - Professional Organizer of Congresses Congresses
  • Ironman Spain - Assistant Director
  • Atelier MICE - Congresses
  • Help Events Consulting Marketing - Communication and Events
  • Minerva Consulting - Client Services
  • Spanish Heritage - Events and Incentives
  • IMS Consulting - Communication / PR
  • Grupo Skylight- Commercial and Events
  • Carlson Wagonlit Travel - Events

Events Managers Forum

During the Master in Event Management and Business Tourism, participants will attend regular meetings with renowned businessmen, managers and professionals in the sector . During these meetings, their experience and vision of the business of management and the organization of events will be shared with the participants, facilitating the exchange of ideas and networking .

Admissions

Who can access the Master in Event Management and Business Tourism?

1. Students with a university degree

  • All those who are in possession of an official Spanish university degree, or another issued by an institution of higher education belonging to another member state of the European Higher Education Area that empowers for access to master's degrees.
  • Graduates in educational systems outside the European Higher Education Area, without having to approve their degrees. Before, it will be verified that the foreign university that has issued the degree accredits a level of training equivalent to the corresponding official Spanish degrees and that, in your country, this degree allows access to postgraduate education. The access by this route does not imply, in any case, the homologation of this title or its recognition for other purposes than to take the master.

2. Students without a university degree

Students without a university degree who meet the following requirements can take the program, and after the Admissions Commission assesses and accepts their candidacy through their CV:

  • Candidates at least 23 years of age
  • Access to the university either through the PAU (Selectivity) or having completed a Higher Degree Formative Cycle
  • Minimum of 3 years of demonstrable work experience in positions of responsibility in the tourism and hotel sector. The Admissions Commission reserves the right to request references of said work experience and to have an interview with the candidate, if deemed necessary.

Enrollment

What process must be followed to formalize the registration of the Master in Event Management and Business Tourism?

Once the candidate receives the favorable resolution of his candidacy from the Admissions Commission, he must formalize the registration by presenting the following original documentation at the Academic Secretariat of the Faculty of Tourism and Hotel Management Sant Ignasi:

1. Spanish university graduates

  • Photocopy of the valid ID or passport at the time of registration
  • Original and photocopy of the title or title of the university studies
  • Official academic certification (list of subjects taken with their qualification and their number of credits)
  • Direct debit document

2. Graduates in education systems outside the Spanish university system

  • A photography
  • Photocopy of the valid passport at the time of registration
  • Original and photocopy of the title or title of the university studies
  • Official academic certification (list of subjects taken with their qualification and their number of credits)
  • Sworn translation of the degree and the academic record, in case the original is not in Spanish or English.
  • SET (European Supplement to the Degree) or failing that a certificate from the candidate's university of origin proving that his university studies enable him to take a master's degree in his country of origin.

3. Students without a university degree:

  • Photocopy of the valid ID or passport at the time of registration
  • Photocopy of the degree completed
  • CV with demonstrable work experience and company certificate specifying such work experience.

At the time of enrollment, the Academic Secretariat of the Faculty of Tourism and Hotel Management Sant Ignasi will require the student to provide all the original documents in order to make the relevant compulsory.

Price and Payment Methods

Standard: € 9,900

  • Registration (pay before 15 days from admission) = € 2,900
  • Rest (pay before the start of the master's degree) = € 7,000

Single payment (5% discount applied in the standard price) = € 9,405

  • Registration (pay before 15 days from admission) = € 2,900
  • Total (pay before 01/07) = € 6,505

Monthly payment (2% in the standard price) = € 10,098

  • Registration (pay before 15 days from admission) = € 2,900
  • Monthly = € 1,028.29 x 7 monthly payments (from November to May)
Last updated Mar 2020

About the School

The School of Tourism and Hospitality Management Sant Ignasi (HTSI) is a university centre of Ramon Llull University and it is promoted by the Company of Jesus.

The School of Tourism and Hospitality Management Sant Ignasi (HTSI) is a university centre of Ramon Llull University and it is promoted by the Company of Jesus. Read less