This program will be conducted in English in Madrid. This master is also conducted in Spanish in Barcelona.

The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (inparticular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

Reasons for taking Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE):

Executive Skills

  • Management Experience: Students develop the key competences for managing projects effectively and event management, Soft Skills.
  • Series of meetings with executives from hotel and restaurant companies, and international tourism consultants.
  • Program for developing executive competences: Tourism Skills Development Program (TSDP).
  • Organization of real events: Students on the Master take charge of organizing the School’s events and protocol. In previous years, the students helped to organize International Book Day, among other events.
  • Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
  • Stress management techniques: The program includes a number of sessions on stress management techniques, a crucial skill for any events organization executive, as their psycho-emotional balance is vital for effective team management.

Residential programs

  • Students have the option of taking an international residential program in Tourism at Saxion (Holland).
  • Campus to Campus: Option of taking part of the program at Ostelea’s Barcelona campus.

Attendance to sector trade fairs

  • Extensive program of visits to trade fairs, events and organization: If the tuition period coincides in terms of dates, students on the program can attend FITUR, considered to be Europe’s second most important tourism trade fair and/or Fashion Week Madrid.

Employability and Entrepreneurship

  • MICE Students who want to set up their own business have access to the Entrepreneur Project, offering advice and guidance.
  • Employability-focused tuition: Professional Careers programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to demand).

Other key features

  • International faculty: Some of the contents on certain courses will be taught by lecturers from Ostelea’s partner universities and business schools.
  • Research Group: Members of the Master faculty form part of EAE’s Multidisciplinary Tourism Research Group (GRIT-EAE), the scientific output of which focuses on the field of international tourism management.
  • Seminars on Hospitality (Barcelona) and Sustainability (Madrid).
  • Language: English or French.


INSIGHT INTO THE MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions.

Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.


Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.


Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.


Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.


Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).

Study Programme

Ostelea’s Master in Events Organization, Protocol and Business Tourism Online is divided into 6 modules:

  • Structure and international finances for the tourism sector
  • Talent managment and innovation in global contexts
  • Management of events and business tourism companies in global contexts
  • International marketing, events protocol business tourism in global contexts
  • Professional Training
  • Master’s Thesis

Admission and Qualification Process


The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience.

To begin the admission process, candidates must complete the information request form.

After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

  • University qualification
  • Curriculum Vitae
  • Motivation letter
  • Two letters of recommendation
  • English certification or interview in English

After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status.


Participants who successfully complete the programme will receive a TRIPLE QUALIFICATION

  • The qualification of Master in Events Organization, Protocol and Business Tourism from the Universidad Rey Juan Carlos. (Official qualification from "C.E.S EAE Madrid", pending verification)
  • The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. (INSTITUTIONAL)
  • The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School. (INSTITUTIONAL)

In order to receive the qualifications granted by EAE and the University, participants must fulfill the requirements stipulated by these institutions.

Financial Aid Program

Ostelea gives candidates access to grants in the form of financial aid with the aim of providing support for our students.

Each application will be evaluated independently and the grants will be issued during the admission process, with the candidates being notified personally by the Admissions Committee before formalizing enrolment.

Under no circumstances are grants issued that represent 100% of the total enrolment fees.

Financial aid is offered in the following cases:

  • A deposit paid in advance to reserve a place.
  • The candidate’s profile meets the requirements for each program.
  • Former students of the School. In this case, a discount of 25% is applied to the enrolment fees.

Professional Careers

Ostelea gives its MICE students training designed to enhance employability

To this end, it gives students access to the Tourism Skills Development Program and a selection of services designed to guide and accompany them towards reaching them professional goals. These services include (subject to offer):

  • Professional careers programs (choose one): Employability – Entrepreneurship – Career Transition
  • Talent Week
  • Employment Forum
  • Graduate Program
  • Company Meetings

The Tourism Skills Development Program includes (limited places):

  • Executive skills
  • Public Relations
  • Advanced Excel
  • Tourism Marketing
  • Coaching

Key Professional Opportunities related to this Master include:

Professional Opportunities

  • Cultural Events Organization being commissioned by private and public companies or private clients.
  • Events organization, design and management, conducting feasibility, profitability and ROI studies.
  • Public institution departments at a state, regional, provincial and municipal level focused on the implementation of cultural, heritage, and artistic policies through the design, planning and management of events in this field.
  • Companies specializing in the organization of trade fairs and other commercial promotion events in the field of public relations.
  • Hotel establishments specializing in hosting events such as congresses, conventions and conferences.

Program taught in:

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Last updated November 13, 2018
This course is Campus based
Start Date
2 years
15,200 EUR
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