Master in Economics and Marketing

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Introduction

Economics and Business Economics - Marketing The graduate study in Economics and Business Economics lasts two-years, i.e. four semesters. (120 ECTS credits). Upon completion of the graduate study, students acquire the academic degree of Master in Economics or Business Economics. This degree opens opportunities in various highly professional and managerial jobs in the area of economics, as well as providing the experience of the scientific and professional working methods and skills in finding solutions to development-related problems. There is active involvement in the teaching process by both University and visiting lecturers as well as distinguished professionals from the world of business practice. Teaching is facilitated by the availability of the Information Technology Centre, where students have access to computers and the internet, the Library, and the Documentation Centre, which offer over thirty thousand titles. Courses1st year Microeconomics 2 Macroeconomics 2 Quantitative methods in business Decision-making Marketing management Marketing research Optional courses Strategy of entering foreign markets Controlling Business ethics Integrated marketing communication Tour operator management Econometrics Business logistics in trade 2nd year Marketing strategies Marketing channels Service marketing Quality management Introduction to scientific research Final thesis Optional courses Capital budgeting Strategic management 2

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Master in Economics and Marketing

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