Economics and Business Economics - Marketing
The graduate study in Economics and Business Economics lasts two-years, i.e. four semesters. (120 ECTS credits). Upon completion of the graduate study, students acquire the academic degree of Master in Economics or Business Economics.
This degree opens opportunities in various highly professional and managerial jobs in the area of economics, as well as providing the experience of the scientific and professional working methods and skills in finding solutions to development-related problems.
There is active involvement in the teaching process by both University and visiting lecturers as well as distinguished professionals from the world of business practice. Teaching is facilitated by the availability of the Information Technology Centre, where students have access to computers and the internet, the Library, and the Documentation Centre, which offer over thirty thousand titles.
Courses
1st year
- Microeconomics 2
- Macroeconomics 2
- Quantitative methods in business
- Decision-making
- Marketing management
- Marketing research
Optional courses
- Strategy of entering foreign markets
- Controlling
- Business ethics
- Integrated marketing communication
- Tour operator management
- Econometrics
- Business logistics in trade
2nd year
- Marketing strategies
- Marketing channels
- Service marketing
- Quality management
- Introduction to scientific research
- Final thesis
Optional courses
- Capital budgeting
- Strategic management 2
Program taught in:
- English