Master in Economics and Business Administration - Global Marketing and Consumer Culture (MSc)

University of Southern Denmark

Program Description

Master in Economics and Business Administration - Global Marketing and Consumer Culture (MSc)

University of Southern Denmark

The MSc in Global Marketing and Consumer Culture enables students to understand the relationships between marketing and culture, as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

The programme focuses on sociocultural perspectives in consumption, marketing, and branding, as well as ethnographic approaches to market research using advanced marketing theory. You will be taught by an international group of researchers who have studied consumer culture from the polar circle to the Amazon, and from YouTube to the Sahel zone.

You will learn to apply principles of cultural brand management and to conduct ethnographic market research methods to gain deep and rich insights into consumer culture.

Compulsory Courses
1st Semester
• Marketing Theory
• Marketing Across Cultures
• Doing Business in Emerging Markets

2nd Semester
• Globalization Processes
• Consumption Studies
• Market Ethnography

Career Opportunities
The MSc programme in Global Marketing and Consumer Culture gives students an excellent and versatile foundation for future career opportunities. The course offers a unique combination of theory and practice to ensure you have a solid theoretical basis and necessary tools to be readily employable in your first job.

The competencies obtained during the programme in Odense can be used in variety of ways, ranging from becoming an individual business entrepreneur, to working as a specialist in large multinational companies, or as a consultant.

Whether you want a career as a self-employed consultant, or as a manager in public or private company, this degree will boost your future career. You can, for example, work in the discovery and research of new ideas to central to the planning, management, and realisation of business concepts in Danish and international companies. With this programme, you will be qualified for a job in Denmark or abroad in such roles as:
• Globalization & Cultural Marketing Specialist
• Head of a Non-Governmental Organisation (NGO)
• Project Manager

Entry Requirements
To apply for the Master’s degree in Global Marketing and Consumer Culture, you need a relevant Bachelor’s degree. You can apply if you hold one of the following degrees:
• BSc in Economics and Business Administration from University of Southern Denmark
• BSc in Economics (Business Economics) from University of Southern Denmark.

You can also apply if you hold a similar Bachelor’s degree, which includes a minimum of 75 ECTS within the fields of economics and business administration, with at least 5 ECTS from each of the following subjects:
• Microeconomics or Managerial Economics
• Accounting
• Corporate Finance
• Marketing
• Organizational theory
• Statistics

If your degree does not fulfil the entry requirements, the study board will decide whether you can follow one or more supplementary courses.

This school offers programs in:
  • English

Last updated May 8, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Full time
Denmark - Odense
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
Denmark - Odense
Application deadline Request Info
End date Request Info