Master in Digital and Social Marketing Management

This University Master's Degree trains students in the domain of useful techniques for planning and managing their own Digital Marketing strategies, both applied to companies (especially SMEs) and in institutions and non-profit organizations. The contents cover aspects such as Internet business, market research, statistics and web analytics, strategic marketing, Internet branding, reputation, Internet presence and improvement of conversions, viral marketing, mobile, blended, strategy and management of social networks. , Internet advertising, e-commerce, digital marketing for non-profit organizations and SEO, among others.

Access profile

Preferably, degrees in Marketing and Market Research, Advertising and Public Relations. Other degrees: Bachelor's Degree in Business Administration and Management, Tourism, Public Administration and Management, Sociology, Law, and Bachelor's degrees in Advertising and Public Relations. PP. and in Business Administration and Management.

Professional outings

Marketing director, media manager, social media & content manager, expert in marketing and digital communication, brand / product manager, NGO / ONL advisor in digital content, digital market analyst, SEO web positioning expert or director of marketing projects digital and 2.0.

objective

Train students to enroll in mastering useful techniques for planning and managing digital marketing strategies, both applied to companies (especially SMEs) and non-profit organizations. The contents cover aspects such as digital, viral, mobile, blended marketing, social networks, SEM, SEO, among others.

Curriculum

Compulsory common module (1st semester)

• Creation and management of companies in digital environments 2.5
• Marketing and digital communication tools 2.5
• Computer tools for digital marketing 5
• Trends, processes and social problems in the society of the XXI century 2.5
• Social Marketing Apps 2.5

Compulsory specific module (2nd semester)

• Digital marketing strategies in the company 10
• Digital communication 5
• Digital marketing strategies in NPOs 7.5
• Digital communication for ONL 2.5

Application module 1st semester

• Scientific methods and qualitative techniques 4
• Quantitative techniques 4

2nd semester

• Master's Final Project 12

Total Credits: 60 (each credit is equivalent to 25 hours of student work).