Master in Digital Online Marketing


10 locations available

Program Description

Optimize your future with ESIC

Until not too long ago customers were what companies wanted.

Today, however, companies are bound to be what their customers are.

And today's customers are digital.

They are the ones who are pushing them to a transformation for which many were not prepared, neither in resources nor, more importantly, in mentality.

For this reason we bring you the most complete program in Digital Marketing SEO, SEM, ASO, E-commerce, Automation, IA, Social Media, etc. 9 months to cover all the latest techniques, and become the most powerful expert in this field.

Differential factors

  1. The master that gives you the total expertise of the Digital Marketing ecosystem (SEO, ASO, SEM, E-commerce, Marketing Automation, IA, Big Data, Programmatic, Social Media, Inbound Marketing, etc.).
  2. Fundamentally practical methodology, in which you work real business cases of companies such as Schweppes, Volvo, Endesa, Samsung.
  3. This master gives its students the European degrees in Direct and Interactive Marketing. These degrees are accredited in Brussels (PEEAC, Pan-European Education and Accreditation Committee), and awarded by FEDMA (Federation of European Direct.

Employability Ratio

  • 6 months after the end of the program: 94%
  • One year after finishing the program: 100%

Data of former students of the program

Functional areas that our students occupy

  • 55% Marketing
  • 35% Communication and advertising
  • 5% Commercial and sales
  • 5% Business Development

Geographical areas where they work

  • 86% Spain
  • 10% LATAM
  • 3% Rest of Europe
  • 1% Asia

Student profile

This master's degree is specially designed for professionals who wish to improve or strengthen their Internet activity in the areas of marketing, communication, media, advertising and sales; and those professionals who want to focus on digital communication:

  • Advertising and communication managers
  • Online marketing managers
  • Community managers and online reputation managers
  • Marketing managers and product managers
  • Chiefs of technology
  • Internet and e-commerce chiefs
  • Business Development Professionals
  • Agency professionals and interactive consultants
  • Relational marketing professionals
  • SME bosses


The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.

Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.

  • Virtuous circle of action-feedback-analysis-action in the participants of our program.
  • Development of critical thinking, promotion of independent learning (Student Centered Learning).
  • Sessions oriented to decision making.
  • Individual requirement in evaluations, cases, exercises, etc.
  • Team presentation of company cases.
  • Preparation, presentation and defense in groups of a final project supervised.

Methodological Criteria

  • Theoretical component
  • Practical component
  • Works and cases
  • Final project
  • Individual evaluations
  • Group evaluations

130901_photo-1460925895917-afdab827c52f.jpgCarlos Muza / Unsplash

Academic structure

Seven complete modules that will help you master the most advanced and effective disciplines in Online Marketing, such as Communication, Advertising and Online Sales, by the hand of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally boost your business and give a new twist to your professional career.

Core modules

Digital Marketing Strategy

  • Learn to design Digital Marketing plans that respond to new Customer Journey trends.

Web & Mobile Marketing: SEO & ASO

  • Master the on-page and off-page factors that will gain visibility and traffic for your website.

SEM and Digital Media

  • Implement search, display, email, affiliate campaigns on the main platforms and search engines that increase your conversion rate.

Social media

  • Learn how to create and retain audiences in social networks that not only follow your profiles, but are an active part of your conversations: New paradigm of social media strategies (influencers, prescribers, content typologies, etc.)

Display and planning

  • Learn to create a media planning strategy that allows you to optimize your presence and omnichannel communication.

Marketing automation, IA & Big Data

  • Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.

Electronic Commerce

  • Learn to create an e-commerce and sell on different digital platforms.

Cross sessions

  • Entrepreneurship
  • Effective presentations
  • Creativity workshops
  • Lifelong Learning
  • Complementary training: Workshops and events, 100% networking
  • Presentation of projects


  • TFM


# 27 ESIC among the 27 best International Business Schools in MBA teaching - Bloomberg Business
TOP - ESIC in the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the world top of university centers and business schools - U-Multirank

Last updated Apr 2020

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with practical academic training that focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Málaga , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less