Optimize your future with ESIC
Until not too long ago customers were what companies wanted.
Today, however, companies are bound to be what their customers are.
And today's customers are digital.
They are the ones who are pushing them to a transformation for which many were not prepared, neither in resources nor, more importantly, in mentality.
For this reason we bring you the most complete program in Digital Marketing SEO, SEM, ASO, E-commerce, Automation, IA, Social Media, etc. 9 months to cover all the latest techniques, and become the most powerful expert in this field.
- The master that gives you the total expertise of the Digital Marketing ecosystem (SEO, ASO, SEM, E-commerce, Marketing Automation, IA, Big Data, Programmatic, Social Media, Inbound Marketing, etc.).
- Fundamentally practical methodology, in which you work real business cases of companies such as Schweppes, Volvo, Endesa, Samsung.
- This master gives its students the European degrees in Direct and Interactive Marketing. These degrees are accredited in Brussels (PEEAC, Pan-European Education and Accreditation Committee), and awarded by FEDMA (Federation of European Direct.
- 6 months after the end of the program: 94%
- One year after finishing the program: 100%
Data of former students of the program
Functional areas that our students occupy
- 55% Marketing
- 35% Communication and advertising
- 5% Commercial and sales
- 5% Business Development
Geographical areas where they work
- 86% Spain
- 10% LATAM
- 3% Rest of Europe
- 1% Asia
This master's degree is specially designed for professionals who wish to improve or strengthen their Internet activity in the areas of marketing, communication, media, advertising and sales; and those professionals who want to focus on digital communication:
- Advertising and communication managers
- Online marketing managers
- Community managers and online reputation managers
- Marketing managers and product managers
- Chiefs of technology
- Internet and e-commerce chiefs
- Business Development Professionals
- Agency professionals and interactive consultants
- Relational marketing professionals
- SME bosses
The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.
Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.
- Virtuous circle of action-feedback-analysis-action in the participants of our program.
- Development of critical thinking, promotion of independent learning (Student Centered Learning).
- Sessions oriented to decision making.
- Individual requirement in evaluations, cases, exercises, etc.
- Team presentation of company cases.
- Preparation, presentation and defense in groups of a final project supervised.
- Theoretical component
- Practical component
- Works and cases
- Final project
- Individual evaluations
- Group evaluations
Carlos Muza / Unsplash
Seven complete modules that will help you master the most advanced and effective disciplines in Online Marketing, such as Communication, Advertising and Online Sales, by the hand of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally boost your business and give a new twist to your professional career.
Digital Marketing Strategy
- Learn to design Digital Marketing plans that respond to new Customer Journey trends.
Web & Mobile Marketing: SEO & ASO
- Master the on-page and off-page factors that will gain visibility and traffic for your website.
SEM and Digital Media
- Implement search, display, email, affiliate campaigns on the main platforms and search engines that increase your conversion rate.
- Learn how to create and retain audiences in social networks that not only follow your profiles, but are an active part of your conversations: New paradigm of social media strategies (influencers, prescribers, content typologies, etc.)
Display and planning
- Learn to create a media planning strategy that allows you to optimize your presence and omnichannel communication.
Marketing automation, IA & Big Data
- Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.
- Learn to create an e-commerce and sell on different digital platforms.
- Effective presentations
- Creativity workshops
- Lifelong Learning
- Complementary training: Workshops and events, 100% networking
- Presentation of projects
# 27 ESIC among the 27 best International Business Schools in MBA teaching - Bloomberg Business
TOP - ESIC in the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the world top of university centers and business schools - U-Multirank
About the School
ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More