Digital Media Business (M.A.)

General

2 locations available

Program Description

Digitalisation is transforming our lives and societies and media businesses are exploring new ways to capitalise on digital media and new technologies. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value.

Do you want to be in the front seat in media-oriented companies and lead them to success? Then, this Master's specialisation in Digital Media Business is the right path for you.


Contents of the Digital Media Business (M.A.) programme

In this Master's course, you will specialise in digital media and business management. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. The programme includes:

  • Digital media development
  • Web 2.0 services
  • Developing business models
  • Social media, apps and other mobile services
  • Project management
  • Digital campaigns

Degree awarded

Students on this M.A. programme are awarded the following master's degree:

  • Master of Arts in Media and Communication Management with specialisation in Digital Media Business

Future career opportunities

By the end of this M.A. programme, you will have developed strong expertise in digital media and practical skills along with sharp business acumen. Potential employers are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. Professional opportunities include:

  • Digital media manager
  • Project manager
  • Advertising account executive
  • Co-founder in internet start-ups in the digital media industry
  • Digital business consultant
  • Digital media consultant

Admission requirements

Admission requirements are as follows:

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

Fees

Tuition fees
6,500 € per semester

One-off registration fee

  • 500 € (EU students)
  • 750 € (Non EU students)

Last updated Dec 2019

About the School

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your pr ... Read More

Choosing a university is a decision of a lifetime. It's the place where you lay the foundation for your future career network and where you discover your chosen area of work and start to mould your professional identity. We are delighted that you've taken an interest in Macromedia, a recognised private German university focusing on digital transformation, and would like to tell you more about how we can help to shape your future. Read less
Munich , Berlin , Cologne , Hamburg , Freiburg + 4 More Less