Master in Digital Marketing

Harbour.Space

Program Description

Master in Digital Marketing

Harbour.Space

One yearIcon

This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.

Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.

Program Structure

This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.

All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master's consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Modules

  • Digital Marketing as Part of the Overall Marketing Mix
  • Introduction To Programming For Marketing Professionals
  • SEM & SEO
  • Programming II For Marketing Professionals
  • Programmatic & RTB (Audience Buying)
  • Master Classes with Leading Practitioners
  • Performance Marketing
  • Marketing As a Job
  • Social Media Marketing And Storytelling
  • Negotiations
  • Web Analytics
  • Introduction To Interaction Design
  • Virtual Company Legal Environment
  • PR & Content
  • E-Commerce, CRM & Loyalty Programmes
  • Business, Entrepreneurship & Self Promotion
  • Mobile & Gamification
  • Selling & Presenting
  • Online Video
  • User Experience Design
  • Digital Strategy & Digital Media Planning
  • E - Research & Surveys
  • Technical Project Management
  • Growth Hacking
  • Digital Media Evolution
  • Data Visualisation
  • Business & Finance Fundamentals
  • China's Internet Market
  • Advanced Digital Marketing
  • Big Data & Emerging Technologies
  • Video Blogging
  • Capstone Project
  • Email Marketing
  • Seminars & Workshops
  • Crowdfunding
  • Client Project
  • English for the Industry


Programme Leadership

Andy Crestodina
Andy Crestodina
Co-Founder / Strategic Director of Orbit Media Studios

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.

Andy has written hundreds of articles on content strategy, search engine optimization, social media and Analytics.

  • Forbes Top 10 Online Marketing Experts to Watch in 2015
  • Entrepreneur Magazine Top 50 Marketing Influencer in 2016
  • Mentor at 1871, the #1 incubator in the US
  • Adjunct Professor of Digital Marketing at Loyola University

Anna Znamenskaya
Anna Znamenskaya
Chief Digital Officer, Mindshare Russia

Anna Znamenskaya is an online entrepreneur extraordinaire. She is a Chief Digital Officer of Mindshare Russia and a well-known Russian internet executive and entrepreneur. As Chief Revenue Officer of Rambler (a huge Russian internet portal) in 2008, she generated over $110 million in annual sales and consolidated numerous strategic partnerships with companies like Microsoft, AOL, Blinkx.

As a CEO and cofounder she created ivi.ru – one of the biggest and most famous online video portals in Russia that reached a valuation of $150 million within 3 years of launch. She created the first Russian RTB platform in web and mobile for online retail bank Tinkoff Bank. Anna was mentioned as one of the top 10 Russian internet entrepreneurs according to Venture Village and The Moscow Times for her start-up: workingmama.ru. She graduated in 2012 from IE Business School in Madrid with Master’s in Digital Marketing degree. As Faculty Leader of Digital Marketing at Harbour.Space University she intends to encourage students to become truly global digital professionals in one of the most interesting and innovative fields today.

This school offers programs in:
  • English


Last updated March 26, 2017
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