On Campus version
This 1 academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required.
Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent teamwork skills and at the same time ability to work independently, capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills.
The main course teaching language is English. The study plan includes an intensive foreign language study module to choose from Spanish for foreigners, French or Russian. After the theoretic modules are completed or simultaneously with it, all students have the option to complete an internship period in local or located abroad companies.
This training has been specially devised to teach you all the information and skills you need to become a successful digital marketing manager. Instruction is in the form of lectures, learning objectives, case studies and questions of consideration, key ideas, activities and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises. Discussed at classroom case studies cover different professional areas, from Tourism Industry to Retail sector, this will help to chose the specialization sphere to work in.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
Online version
Program structure:
You will have the Access to the specialized online platform for a period of 9 months with all necessary study materials for all compulsory modules according the study plan
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited SIELE examination center of the Instituto Cervantes.
You will have 9 months per academic year to prepare all required for the graduation tests and exams. The exams can be done online or personally at school in Barcelona or Valencia.
You will have the possibility to do internship worldwide as HTL student. The school will sign all necessary internship agreements. The internship can run all year round simultaneously with your theoretical online studies. Once the internship is finished, it will be necessary to present the evaluation certificate to count it as a compulsory credit inside your transcript of studies.
Admissions
To enrol in the Master Degree, it is necessary:1. to fill the online application form below2. submit the requested documents:– passport copy– last studies transcript– CV– English level certificate, if any. If you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.
Qualifications
On successfully completing this Professional Program of Study you will:
1. Be awarded the– Master Degree in Digital Marketing– DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or– French/Russian Language Level Certificate
2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.
3. Have attained a high level qualification equated to the International studies framework as a Master Degree or Master Propio according to the Spanish National framework.
Study Plan: 72 ECTS
Module I: Introduction to Digital Marketing
Understanding the Internet
Situating digital in marketing
Module II. Developing strategic marketing plans
Digital Marketing Strategy
Market Research
Content Marketing Strategy
Module III. Understanding opportunities and challenges of the web
User Experience Design
Web Development and Design
Writing for Digital
Module IV. Driving traffic and building relationships
Customer Relationship Management
Search Engine Optimisation (SEO)
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Module V. Using data to optimize
Data Analytics
Conversion Optimisation
Module VI. Foreign Language Intensive Course I (Spanish , French or Russian)
Official DELE exam of Spanish for Foreigners preparation module
General French or Russian Language test according the initial entrance level
Module VII. Spanish/French/Russian Language for the Tourism Sector Module
Module VIII. Final Project· Project design· Research tools· Personal reflection· Appropriate questionnaire designs· Conducting academic research, literature search and review· Developing a research question, hypothesis and methodology· Managing a research projectIV: Production and Operation Management
Module IX: Internship
ExamsInterdisciplinary ExamOfficial Exam of Spanish Language for Foreigners DELE or SIELEFrench/Russian language exam
*One academic hour: 45 minutes
Career Paths
Many large and medium-sized companies have an in-house marketing and communications department, which offers digital marketing services in addition to traditional marketing support. Small and medium-sized enterprises (SMEs) may outsource their marketing to agencies or have smaller marketing teams.
Opportunities exist within all sectors including:
automobile sector
event management
computing and software
fast moving consumer goods (FMCG)
financial services
higher and further education
home entertainment
hospitality industry
online travel agencies
online booking services
media and publishing
online media
retail
telecommunications
airlines/transportation, etc
Career prospects:
digital marketing assistant
digital marketing executive
digital coordinator/manager
junior digital marketing role
account executive
digital account director
