Master in Digital Marketing

ESEI International Business School Barcelona

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.

Join the programme to become a leader in the field of digital marketing and make lifelong connections with our international student base, tutors and faculty. We offer you the chance to build a strong network in a city that’s buzzing with entrepreneurial action and international investment.

Programme Objectives and Structure

Big picture marketing

ESEI’s Master in Digital Marketing programme will teach you to approach the profession from a big picture perspective. You will gain a deep understanding of how digital marketing actions impact upon and form part of a wider business strategy.

Search and analysis

You will learn and develop advanced search engine optimisation strategies and use industry standard web positioning technology. Moreover, you will become an expert in Google Analytics and learn to analyse and interpret web traffic.

Social media

Develop social media branding strategies and learn how to integrate organic and paid advertising campaigns into a comprehensive business marketing plan.

Branding

You will study how to develop the iconography and graphics for marketing projects and learn how to create audio-visual montages as part of an online marketing strategy.

Email marketing strategy

You will become a skilled email marketer and learn how to build optimized email campaigns and analyse and interpret the results effectively.

User Experience

Learn how to look at a product or service from the perspective of a user and develop a firm grasp of user experience (UX) optimisation.

Networking

Connect with classmates, tutors, faculty members and industry experts and build a strong network, an essential element in future business success.

The Master in Digital Marketing is a full-time Master’s programme taught completely in English and takes place over two academic semesters. You will be able to start the programme in October each year, and will take the following modules in each semester:

Need to Know

Start date - October each year
100% English language instruction
Blended Learning
Study mode - Full time
Duration – 1 academic year
Workload - 60 ECTS
Class Schedule - Weekdays, 6:30 pm to 9:30 pm
Extra-curricular Spanish classes available

Admission Requirements

At ESEI, we use a holistic approach in our selection, looking at all elements of your application and above all your motivation and passion in pursuing a career in your chosen field. Documents required to start your application include:

Completed online application form
Undergraduate degree and academic transcripts
Statement of Purpose
Proof of English proficiency - TOEFL 85 / IELTS 6.0 / ESEI online test / Proof of having previously studied in English for at least three years.
One Academic / Professional Reference Letter
Updated C.V.
Copy of valid passport / ID card