Master in Digital Marketing


Program Description

The Digital Marketing program is a new, innovative specialization in the field of management, conducted in English.

The studies are intended to educate a modern marketing manager who:

  • Proficiently moves through the conditions of the digital economy, understands the contemporary world and the modern client.
  • Knows how the Internet can change not only marketing but also the whole organization and knows how to effectively implement such a change.
  • Understands how modern technologies, i.e. social media, mobile, artificial intelligence or automation, change the functioning of the company.
  • Will be able to effectively create a strategy, plan, and tasks related to internet marketing (including social media marketing).
  • Perfectly knows and is able to use tools related to online promotion (e.g. Facebook Ads, Google Adwords, systems for marketing automation or e-mail marketing systems).
  • Knows how to start up and run an online store, understands the possibilities resulting from the use of online business models (e.g. crowdsourcing, sharing economy, model freemium etc.).
  • Perfectly knows web analytics, can use tools such as Google Analytics, Brand24, Sotrender and many other.
  • Knows the basics of computer graphics and the preparation of online video materials.
  • Can cooperate in a virtual environment (virtual teams).
  • During his/her studies, the student is in continuous contact with e-marketing and e-business practices.
  • Recognizes the development opportunities of any organization, resulting from the phenomenon of digital transformation, through which every company or institution passes.
  • Can function freely in an international environment since the program is conducted in English.

Unique values

  • The partners of the studies are recognized brands from the digital world, including Accenture, Sotrender, Brand24, Salesmanago, which offer students among others internships, certification programs, free access to online tools, guest lectures and meetings with practitioners.
  • The program of the specialization is composed of many core subjects (over 800 didactic hours), carried out in the form of interactive workshops, seminars, exercises, computer laboratories, and lectures.
  • Classes are taught by extraordinary lecturers and high-class e-marketing specialists with huge experience in e-marketing and e-business.
  • Students are in direct contact with companies from the new technology sector, taking part in classes with practitioners and implementing projects in the area of e-marketing and e-business for specific companies.
  • A graduate of the Digital Marketing specialization will gain a huge range of specific competencies and skills allowing for quick career building practically in every company.
  • Students are encouraged to take advantage of a six-month stay in one of the 200 renowned universities from around the world as part of an international exchange program. Additionally, the students have the opportunity to go for a paid internship abroad.
  • Studies are conducted in a full-time mode.

What you gain from your studies

During your studies you will gain knowledge, skills and social competencies among others in:

  • Comprehensive use of the Internet and network technologies in marketing - building e-marketing strategies, plans, and tasks.
  • Creating and managing websites.
  • Cooperation and management of relations with a modern client.
  • Building the company's popularity in the network (e-promotion).
  • Tools handling, i.e. Google Adwords and Google Analytics, Facebook Ads and marketing automation, CRM or analytical systems.
  • Designing and conducting interaction with clients using social media (social media marketing).
  • Analyzing information online (web analyst).
  • IT project management and managing the team implementing these projects.
  • Virtual team management.
  • Use of artificial intelligence in business.
  • Practical implementation of e-marketing projects for a selected company.
  • Basics of computer graphics and video editing.

Career opportunities after your studies

After graduating from the Digital Marketing specialization in English, you can work in:

  • "Traditional" companies (so-called "brick and mortar"), treating Internet and Internet marketing as a necessary extension of their promotional or sales activities.
  • "Transforming" companies (so-called "bricks and clicks"), wishing to take advantage of new opportunities offered by the Internet in acquiring customers, cooperating with current customers and in the overall transformation of the business model (the so-called "digital transformation")
  • Internet companies (so-called "pure clicks"), who want to strengthen their position in the virtual market and exploit the advantages and potential of the digital environment in their operations even more.
  • Consulting companies, interactive agencies, social media agencies etc. providing Internet-related services to other companies
  • Companies from the new technologies sector
  • Startups and any new business ventures.

Examples of professions that a graduate of the Master in Digital Marketing will be well prepared for:

  • Digital Marketing Manager
  • Social Media Marketing Manager
  • Digital Transformation Officer
  • Marketing Manager / Marketing Coordinator
  • Marketing and Communication Manager
  • Relationship Management Analyst
  • Project Manager
  • Consultant in Digital Marketing
  • E-commerce Manager
  • Community Manager
  • Web Analyst

Selected courses

  • Artificial Intelligence in Business
  • Digital Transformation
  • Business Data Mining
  • Principles of Project Management
  • CRM and Marketing Automation
  • Digital Consulting Project
  • Customer Portfolio Analysis
  • Virtual Teams
  • Digital Marketing II
  • E-commerce and E-business Strategy
  • Digital Analytics
  • Social Media Marketing
  • Video and Graphic Design
  • Web Design and Management
  • Customer Experience Management
  • Legal Aspects of Virtualization

Admission requirements

Admission for full-time and part-time Master programs at Kozminski University is based on 2 criteria: GPA on your previous studies and results of an online entrance test. The maximum score is 100 points - 50 points for the test and 50 for GPA. Candidates who scored at least 60 points from both criteria will be qualified to the program.

Required documents

Application for full time and part time Master's programs at Kozminski University must include:

  • application form - complete the form online, print and sign.
  • original Bachelor/Master degree diploma or notarized copy and transcript of records.
  • 1 signed passport photograph.
  • copy of the national ID or a passport.
  • A CV in English.
  • proof of payment of the admission fee (non-refundable).
  • certificate confirming proficiency in English (unless the high school/university courses were taught in English) - e.g. FCE, CAE, CPE, BEC, CEIBT issued by the University of Cambridge; IELTS (>=6.0 points); TOEFL IBT (>=87 points); TOEIC (at least 700 points from the test); LCCI (English for Business level 2, 3, 4); London Test of English certificates (PEARSON) - level 3, 4, 5 (certificates Edexcel). Polish citizens who did their previous studies in English or who scored at least 95% on the basic level or 80% in the extended level from the English Language at the Polish Matura can be excluded from submitting an English proficiency certificate.

All documents issued in foreign languages should be translated into Polish or English by a sworn translator. We process applications from 4th of February until August (applications from non-EU citizens) and from 4th of February until the end of September (applications from EU-citizens). Applications received afterward will be kept on file and processed within the next application period.

The admission fee for all Bachelor programs delivered in English is 100 PLN.

Payment of the admission fee should be made to the following bank account:

Name of the bank: Pekao S.A. II o/Warszawa
Address: Grzybowska 53/57, Warszawa
Bank account number: 20 1240 1024 1111 0010 1646 0637

Candidates from foreign countries

Foreigners who need a visa to study in Poland are additionally required to make payment of tuition for one full year of studies before we can issue documents necessary in the visa application process i.e. invitation to come to Poland and the admission decision. Admission commission issues a conditional acceptance letter including individual account number to which the payment should be transferred in Polish Złoty (PLN) calculated according to the exchange rates of the National Bank of Poland ( In case the candidate is denied, visa tuition is returned. Admission fee is non-refundable.

In case of visa, accommodations and other daily issues please contact our Student Support and Service Center:

Tuition and Fees

Master's Program in Digital Marketing (full-time)

Tuition per semester when paid in full 11250 PLN 2624 EUR* 2993 USD*
Tuition per semester in 5 installments 5 x 2270 PLN 5 X 530 EUR* 5 x 604 USD*
Admission fee 100 PLN 24 EUR* 27 USD*

* Exchange rates according to NBP table of 2019-01-28: 1 EUR = 4,2885 PLN, 1 USD = 3,7592 PLN

PRICES IN PLN ARE APPLIED. If you pay in EURO or USD please note that payments in EUR and USD are recalculated into PLN according to the exchange rate of Millennium Bank based on the day of receipt of payment to the Kozminski University bank account.

Last updated Feb 2019

About the School

Kozminski University, founded in 1993, is a private institution of higher education with full academic rights. The university has obtained Polish and international accreditations, as well as excellent ... Read More

Kozminski University, founded in 1993, is a private institution of higher education with full academic rights. The university has obtained Polish and international accreditations, as well as excellent results in global and national educational rankings which shows the high quality of its programs and services. Due to these qualities, KU diplomas themselves have become coveted. The university’s offer includes various bachelor, master’s, MBA’s as well as Ph.D. programs. All of these are also offered in English. Read less