Master in Digital Marketing

General

Program Description

Strengthen your strategic skills to develop marketing plans, campaigns, brand positioning management and web projects, so that companies or brands have an effective digital communication.

What does a graduate of the Master's Degree in Digital Marketing do?

  • Lead Digital Marketing areas in a strategic manner for the fulfillment of organizational objectives.
  • Take advantage of Information and Communication Technologies, in order to promote creativity and innovation.
  • Create strategies from top management for the positioning or specific campaigns of the brand.
  • Develop sustainable business opportunities and lead projects that generate economic, environmental and social value.

What is the labor field of a graduate of the Master in Digital Marketing?

  • Advertising.
  • Digital Marketing
  • Digital Communication
  • Sales
  • Entrepreneurship and intrapreneurship.

Why study at the Universidad EAN ?

Institute for Sustainable Entrepreneurship

We have the best team of professionals to train, accompany and advise on issues of entrepreneurship.

One of the best university incubators in the world

Our Ean Impacta program was highlighted by the UBI Global organization during the World Incubation Summit 2018 (WIS).

15 high-tech laboratories

We have developed important projects for the country's industries. Here the engineers who transform the world are trained!

Learning model for challenges

We broke the traditional scheme of higher education and today we teach in a practical, effective and motivating way, through the solution of challenges.

Transverse training

All of our students take courses related to the process of creating and consolidating companies and sustainable business models.

First to offer digital diploma with blockchain

We are the first institution in Colombia to offer eTítulo (electronic copy of the official university degree) with blockchain.

Investment

$ 43,264,000 *

* The semester value of the registration may vary depending on the number of credits enrolled, on this reference price.

The value per academic credit is subject to the annual increases determined by the Universidad EAN and authorized by the Ministry of National Education - MEN.

Curriculum

First semester 12 credits

Nuclear study units

  • Marketing fundamentals 3 credits
  • Consumer behavior and research 3 credits

Cross-sectional study units

  • Strategic thinking and global management 3 credits

Elective study units

  • Elective I 3 credits

Second semester 12 credits

Nuclear study units

  • Digital advertising, metrics and web analytics 3 credits
  • Strategic marketing 3 credits
  • Marketing planning 3 credits

Cross-sectional study units

  • Initiative and sustainable entrepreneurship 3 credits

Third semester 12 credits

Nuclear study units

  • Search engine marketing and social networks 3 credits
  • Electronic commerce 3 credits
  • Content marketing, affiliate networks and community management 3 credits

Units of degree requirements

  • Research seminar 3 credits

Fourth semester 16 credits

Nuclear study units

  • Design and digital architecture 3 credits
  • Mobile marketing and other ICT 3 credits

Units of degree requirements

  • Degree work 4 credits

Elective study units

  • Elective II 3 credits
  • Elective III 3 credits
Last updated Mar 2020

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About the School

En la Universidad Ean promovemos el emprendimiento sostenible, considerando al liderazgo y a la innovación elementos fundamentales en la generación de abundancia para la humanidad.

En la Universidad Ean promovemos el emprendimiento sostenible, considerando al liderazgo y a la innovación elementos fundamentales en la generación de abundancia para la humanidad. Read less