Master in Digital Marketing and Online Strategy

General

Program Description

Who is it for:

To all professionals who need to incorporate in their business strategies the new channels used by customers: digital. And, of course, to all entrepreneurs who need to know the advantages offered by the Internet, either because they are going to set up an e-commerce or because they want to transform or adapt their traditional business to digital.pixel

Goals:

  • Know, understand and apply the fundamental bases of any company, but from the vision of the new market: digital.
  • Acquire complete knowledge of marketing and customer management.
  • Know how to measure and achieve results on the actions that are implemented
  • Become an expert in achieving the best ROI.
  • Have the possibility to build your own project and get financing for it

Temary:

Module 1: Fundamentals

Module 2: The Client

Module 3: Digital Marketing

Module 4: Strategy

Module 5: Digital Management Skills

END OF MASTER'S WORK. Always accompanied by your expert, your project tutor and the head of studies.

Additional Information:

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be financed by the Tripartite Foundation

Opinions of the students:

Carmen Luna (2015)

• What is the best of the course? The best part of the master's degree has been the variety of subjects taught ranging from more technical topics such as Fundamentals of the legal environment, Entrepreneurship Law or Finance for non-financial subjects to more practical and dynamic subjects, such as Time Management or Motivation and leadership.

• What is the worst of the course? The high number of exercises that some teachers send

• Would you recommend it? Yes. I would recommend it to those people who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into such important issues as mobile marketing, social networks or web analytics.

Francisco Salas (2016)

• What is the best of the course? I like the subject, the campus and the methods

• Would you recommend this master? • Yes of course

Last updated Jul 2019

About the School

Spain Business School es una nueva escuela de negocios de carácter privado, independiente y plural con una función social muy importante. Podríamos indicar se nos encontramos ante una de las pocas esc ... Read More

Spain Business School es una nueva escuela de negocios de carácter privado, independiente y plural con una función social muy importante. Podríamos indicar se nos encontramos ante una de las pocas escuelas de negocios sociales si no la única. Está formada por profesionales con amplia experiencia en docencia y que desean compartir sus conocimientos aportando valor a la sociedad. Deseamos dar servicio y formación a personas con talento, sin importar edad, raza ni requisitos. Read less
Madrid , Spain Online + 1 More Less