Master in Digital Marketing and E-Commerce

General

Program Description

Who is it for:

It is aimed at all those people who want to create a business on the Internet and who want to reach their potential buyers, wherever they are, and who know how to do it from the different devices that exist. Also for those people who need to define and plan the strategy that leads to success to any company dedicated to trade.pixel

Goals:

  • Know, understand and apply the fundamental bases of any company on the Internet dedicated to trade, but from the vision of the new market, digital.
  • Acquire complete knowledge from customer acquisition, loyalty, e-commerce strategy to the analysis of the results.
  • Know how to measure and achieve results on the actions that are implemented
  • Become an expert in achieving the best ROI.
  • Have the possibility to build your own project and get financing for it.
  • In addition, there are a series of global objectives for all programs that consist of: efficiently managing work teams, learning to make strategic decisions, developing a global and integrating vision, mastering change management and capturing managerial skills.

Temary:

Module 1: Fundamentals

Module 2: The client

Module 3: Digital Marketing

Module 4: E-commerce

Module 5: Digital Management Skills

END OF MASTER'S WORK. Always accompanied by your expert, your project tutor and the head of studies.

Additional Information:

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be financed by the Tripartite Foundation

Last updated Jul 2019

About the School

Spain Business School es una nueva escuela de negocios de carácter privado, independiente y plural con una función social muy importante. Podríamos indicar se nos encontramos ante una de las pocas esc ... Read More

Spain Business School es una nueva escuela de negocios de carácter privado, independiente y plural con una función social muy importante. Podríamos indicar se nos encontramos ante una de las pocas escuelas de negocios sociales si no la única. Está formada por profesionales con amplia experiencia en docencia y que desean compartir sus conocimientos aportando valor a la sociedad. Deseamos dar servicio y formación a personas con talento, sin importar edad, raza ni requisitos. Read less
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