Digital marketing has turned into an essential part of the marketing management of practically any company in every industry. Master in Digital Marketing and E-commerce helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge.
The main areas covered during the program are website management, UX, email marketing, digital marketing strategy and marketing planning, search engine optimization (SEO), content marketing, lead generation, inbound marketing, search engine marketing (SEM), online reputation management, webinars, affiliate marketing, social media, and e-commerce.
Leadership in Digital Education in Spain.
Faculty with Digital Marketing and E-commerce Experience.
Students from 100 Different Countries.
Multiple Company Visits and Practical Knowledge.
Learning-by-Doing Teaching Methodology.
Digital marketers are in high demand and are the most hired type of marketing professionals.
Rankings, Accreditations and Partnerships
Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
The only higher education institution in Spain accredited by Microsoft as a leader in digital education
Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning and International Orientation
What you will learn
Managerial proficiencies of worldwide leaders:Studying for a Master in Digital Marketing in Barcelona prepares students to lead teams, negotiate, and communicate effectively in international environments managing various digital marketing and e-commerce projects.
Agile methodologies and design thinking:Learn the key concepts and philosophy behind these two methodologies that will aid students in quickly advancing their careers.
Digital marketing communications:The digital marketing communications field is fundamentally the equivalent of the traditional marketing communications mix. Students become accustomed to the digital marketing communications tools which include display ads and pay-per-click advertising, in addition to many others.
Ecommerce management:Learn how to stay relevant and competitive using intelligent e-commerce and e-business management solutions. Gain the skills and training needed to succeed in e-commerce as you study for your Master in Digital Marketing in Barcelona.
The Master in Digital Marketing prepares students to enter the revolutionary tech industry. Students earning their Master in digital marketing and e-commerce from GBSB Global Business School will be armed with the most up-to-date digital marketing concepts and techniques, preparing them for their exciting futures in this popular industry.
Digital marketers are highly sought after and are increasingly the most hired type of marketing professional.
To be qualified for admission to Master in Digital Marketing, you must:
Have earned a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience
Have a high level of English language
Complete all required forms for admission and submit all required documents