Master in Digital Marketing and Customer Experience

General

Read more about this program on the school's website

Program Description

Presentation

The current Internet has become one of the greatest tools in terms of marketing impact. It is essential to know the different possibilities that this universe offers to work communication with customers.

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Target

a) Graduates who want to expand their field of work in the digital realm.

b) Experienced professionals and freelancers who want to upgrade or expand their knowledge.

c) Companies seeking staff expertise.

d) Graduates in Vocational Intermediate or Higher Grade in the areas of Marketing seeking specialized training to enter the workforce.

Professional Opportunities

  • Online Marketing Manager
  • Responsible for positioning SEO and SEM

INSA offers the possibility of internships in companies during the period of delivery of the Masters.

Syllabus

  • Relationship Marketing, Direct & Interactive
  • Marketing Intelligence
  • Marketing and Digital Communication
  • New formats in Marketing and Communication
  • Environment 2.0

Assessment System

The program evaluation system is based on continuous assessment of each of the blocks through class attendance and/or examination, so that the student must have passed each subject independently.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Marketing Digital & Social Media of INSA Business, Marketing & Communication School.

Last updated Aug 2020

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About the School

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has professionals training professionals. We offer a wide r ... Read More

INSA Business, Marketing & Communication School is a private Business School with over 30 years experience in the training sector, which has professionals training professionals. We offer a wide range of up-to-date training programs in different areas of the company, always responding to market needs, training professionals who are able to successfully enter the labor market thanks to the knowledge, skills and attitudes we convey, and the design of a practical and realistic training plan, taught by professionals. Read less
Barcelona , Lucerne + 1 More Less