Master in Digital Marketing and Communication

General

Read more about this program on the school's website

Program Description

The Master in Digital Marketing and Communication is a response to the fast pace of change within the world of communications, offering the latest skills and tools with regard to digital communication.

By establishing solid marketing foundations that focus on the creation, management, and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.

This type of training – flexible and constantly evolving – seeks to encourage students to reflect on the future of digital media, thanks to a constant discussion with a diverse class in terms of educational background and geographical origin, and a Faculty that consists of academics, managers, and some of the sector’s leading entrepreneurs.

In just one year, the Master in Digital Marketing and Communication provides the personal and professional development needed to launch a career in a company or digital agency, not to mention the value of spending this time in a multiculturally-rich environment, which fuses innovation with the experience and prestige of the University of Bologna.

Requirements

For the registration it is necessary:

  • Bachelor's Degree (must be obtained by the enrollment deadline)
  • English language proficiency

The admission to the program is subjected to the positive assessment of your individual interview and English written test. Only native speakers will be exonerated from taking the English written test.

PhotoMIX-Company / Pixabay

Application Process

This Master is open to all applicants with a bachelor’s degree obtained before the enrollment deadline of each round.

Application steps:

  • Complete the online registration at https://studenti.unibo.it
  • Pay the 60 euros application fee

Documents to send to communication@bbs.unibo.it:

  • CV in English
  • Degree certificate with accompanying transcript
  • Photocopy of your ID or passport
  • Coverletter
  • Reference letter(s) (optional but advised)
  • Signed copies of your enrollment summary sheet and receipt for the application fee (both downloadable from ‘students online’ following registration)
  • GMAT or GRE certificate (optional)
  • TOEFL/IELTS/CAE certificate (optional)

The selection process will be held at  Bologna Business School. The selections for the first round will take place on May 21, 2020; for the second round on July 15, 2020, and for the third round on September 15, 2020.

In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

Last updated Oct 2020

About the School

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in ... Read More

BBS (est. in 2000) is the business school of the University of Bologna (est. A.D. 1088). BBS ranks among the most innovative business schools in Europe and is one of the most reputable institutions in Italy. Read less