The Master in Digital Marketing and Business Transformation is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.
Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education, and vocational and lifelong training.
This Master offers to participants:
Solid intensive training and knowledge on Digital Business Transformation, Digital Marketing Communications, and Tools such as SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing, etc. Participants will acquire and walk away with a practical understanding of Digital Marketing and how it can transform their businesses, by understanding digital consumers’ behavior through analytics, customer insights, comprehensive strategies to optimize customer engagement, and through data to create action for effective digital performance.
Engaging and interactive didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business.
Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.
Shape your professional path through 4 pillars:
Real link with companies
Business Practice LAB
Virtual Coffees with CEO’s
Virtual and Look & Touch Company visits
Classmates from over 150 countries
Job & Placement
Creation of Sustainable Business models CRS Business approach Socially Responsible mindset