Strategy, content, canals, data, analytics, technology, and economic planning are pillars of specialist knowledge that must today have a marketing expert. The Master of Digital Marketing Management aims to empower marketing professionals to lead conscious economic progress in their organizations, through digital marketing management.
In October 2020, the Master in Digital Marketing Management celebrated its 15th anniversary. During those fifteen years, more than 400 people of 21 different nationalities have taken it, and these individuals are currently carrying out their professional careers in the world of digital marketing in multinational companies, SMEs, agencies, consultancies, or in their own start-ups created during the master. As a result of this trajectory, the EDUNIVERSAL ranking places the program among the 15 best masters in its specialty on an international level and qualifies it as the second-best master at the national level.
In addition to studying the theoretical bases of digital marketing, you will create a relationship and digital marketing plan based on an individual project with the personalized support of a mentor.
In order to provide theoretical and practical knowledge in this master in marketing management, conceptual and strategic competencies and practical and instrumental skills are balanced. You will work in coaching sessions on key competencies: leadership, empathy, creativity, or emotional intelligence.
This then allows you to adapt to the accelerated pace of changes to which you find yourself subjected and acquire all those necessary management skills.
The program is designed so that each participant achieves six essential objectives:
Incorporate a vision of marketing with a focus on the Customer, not the product.
Incorporate a business vision on which to develop the strategic planning of the brand and the relational strategies to attract and retain customers, with an eye on the ROI of their action plans.
Incorporate the fundamentals of data-driven marketing that allow us to know how to obtain and exploit them profitably, in accordance with the current legislative framework (GDPR).
Incorporate key knowledge for the definition and implementation of their own digital channels, as well as for the planning and management of communication campaigns, with special emphasis on integrated use of digital channels and the mobilizing creativity of their content.
Incorporate technical knowledge to adequately develop a systematic policy for measuring user behavior, both in channels and in campaigns.
Incorporate a technological sensitivity that allows effective dialogue with the different technical specialists, essential for the implementation of digital marketing activities.
With the Master in Digital Marketing Management, you will become a competent expert both in management and in decision-making, and in the execution of marketing and its associated technical-technological dimension.
Why choose this program
Learn from professionals in the sector
The teaching team consists of experts from the digital marketing sector, a large number of them, Masters students. All subjects include a practical approach with knowledge on permanent upgrade
Puts the focus on the business
Strengthens business orientation with customer-centric marketing built on key pillars (data, strategy, content, channels, analytics, and technology, among others) and combines a solid conceptual base with experience in the use of online marketing tools (Google Analytics & Data Studio, Google Ads, Facebook Ads, etc.).
Customize your knowledge in the Master's Final Project
Apply everything learned in the Master's Final Project, an individual project freely chosen by each participant, in which a complete marketing plan is developed for an existing company or the student's own entrepreneurial initiative.
Take advantage of extracurricular internships
The course offers the possibility of doing professional internships in leading companies and organizations such as Nestlé, Ogilvy, RocaSalvatella, Seat, FC Barcelona, or Sanofi, among others.
Develop your skills
Grow your digital skills and professional development competencies with the support of teachers and individualized coaching.
The Master’s methodology in Digital Marketing Management aims to accompany you continuously and customarily throughout the program. To this end, it combines several learning methods.
Master's group sessions will be mostly held in a presential manner, with the exception of some, which will be taught in streaming, through webinars and meeting platforms.
In all sessions, teachers facilitate learning dynamics and deepen the appropriate content. The work that can be assessed for each subject will be explained at the appropriate group meetings to facilitate its preparation.
Throughout the Master's, you will work on your own professional challenge: a project that each participant defines from the start. A mentor will guide and supervise your project, helping you to apply the skills acquired during the Master's, to develop analysis and diagnostic skills, and to make workable proposals for its implementation.
In addition, the Academic Management Team keeps track of the evolution of each participant by providing the necessary support for the maximum use of the program.
Collaborative flipped classroomIn this methodology the tasks are reversed: you will review the materials (documents, videos, and other sources) before the class, and you will work on them with other participants of the master, solve exercises and submit them in the class sessions. In this way, we encourage participation, critical thinking, collaborative work, and creativity.
Individual project (Master's Final Project)Master's Final Work will respond to a real challenge, with a strategic and operational marketing plan of a project that connects to your personal interests and professional aspirations. TFM will allow you to deepen the application to your project of all the concepts, techniques, and tools provided in the group sessions.
Individual project mentoringFrom the first day, a mentor (professional from the marketing sector or master's alumni) will guide you, challenge your ideas, help you identify reference teachers, projects, companies, and activities with which to enrich your project, and give you emotional support.
Development of skills and competenciesWe have identified the key competencies that favor your professional development: leadership, communication, cooperation, adaptive thinking, and autonomous learning. We will work on these skills in a personalized manner throughout the development of the TFM and its milestones. In addition, through masterclasses with digital marketing professionals, we will develop the key competencies for effective management.
Individual Progress TrackingAfter the first and second trimesters of the program, you will have an individual track session with a member of the Academic Management Team. In it, you can contrast your evolution in the program and you will get feedback on your progress. The purpose will be to help you to get the fullest performance from the Masters and connect it to your professional development.
The evaluation of the progress of each participant is carried out continuously throughout the program of the master and takes into account the following aspects:
Exercises prior to the teaching sessions (self/peer evaluation)
Exercises corresponding to each of the subjects
Individual project: report of the Master's Final Project and its presentation in monthly milestones and the final defense
Assessment of learning progress (mentor)
A minimum compulsory attendance of 80% of the program's teaching sessions is required
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
Master's or postgraduate work to learn by doing
A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
Digital resources to achieve transversal skills
Interdisciplinary activities and workshops
Digital resources and audiovisual blocks for online learning
Active methodologies for transferable learning