Program objectivesCover the new demands related to digital marketing in the market with a practical approach that allows students to understand and develop all the knowledge acquired throughout the Master.
Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.
Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.Academic structureThe hybrid format allows students to personalize and make learning more flexible through permanent training. In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times.
The core subjects, Management subjects, are subjects with which the key professional competencies necessary for managerial positions in any sector and company are developed.
The specialization is made up of category subjects in which the essential, generic and common competencies related to a specific business function are developed, and specific subjects , in which they delve into the specific, specialized and specific competences of a specific function or position .
The eligible subjects allow you to customize part of the training path, being able to choose between eligible subjects of any category, subjects specialized in management tools for preparing certifications and international experience.
The Final Master's Project (TFM) is a real business project that is a challenge in which the student must demonstrate that the learning objectives have been met and all the program's competencies have been developed.
Why at ESIC?Learning model based on real brand cases that are integrated into practical training throughout the Master.
More than 20 years of digital experience and evolution of the methodology and contents with the maximum update in the digital marketing sector.
Mentoring for entrepreneurship projects.
More than 70 editions endorse our market-tested master's program in digital marketing, with a highly refined methodology that has managed to boost the professional profile of more than 1,000 former students.
The master in digital marketing that gives you the total expertise of the Digital Marketing ecosystem (SEO, ASO, SEM, E-commerce, Marketing Automation, IA, Big Data, Programmatic, Social Media, Inbound Marketing).
Fundamentally practical methodology, in which you work real business cases of companies such as Schweppes, Volvo, Endesa, Samsung.Employability Ratio6 months after completing the program 94%
One year after completing the program 100%Output profileDigital Marketing Manager // Responsible for digital marketing.
Digital Communication Specialist // Responsible for digital communication.
E-Commerce Manager // Director of electronic commerce (Ecommerce).
Digital Account Manager // Responsible for digital accounts.
Head of Digital Media.
Lead or Acquisition Specialist. Expert in lead acquisition or traffic.
Content Marketing Manager & Social media Managers.
Entrepreneurs or Businessmen (who want to use Digital Marketing to improve the presence and sales of their company).Rankings# 27 ESIC among the 27 best International Business Schools in MBA teaching - Bloomberg Business TOP - ESIC in the top 250 of the best MBA Business Schools in the world - QS TOP - ESIC in the world top of university centers and business schools - U-Multirank