Master in Digital Marketing (MSc)

Middlesex University London

Program Description

Master in Digital Marketing (MSc)

Middlesex University London

As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created a huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast-paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studied in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice-based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6-month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
  • Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
  • Opportunity to incorporate a 6-month placement through which to further explore learning in an industry based setting
  • Week-long residential incorporating workshops and talks from industry professionals.

*Course currently subject to validation

Course content

What will you study on the MSc Digital Marketing?

The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path, there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Entry requirements

UK & EU

Qualifications

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • A professional qualification of an equivalent standard is acceptable
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

Eligibility

UK/EU and international students are eligible to apply for this course.

Academic credit for previous study or experience

If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

International

Qualifications

We accept the equivalent of the below qualifications from a recognised overseas qualification.

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • A professional qualification of an equivalent standard is acceptable
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience.

To find out more about the qualifications we accept from your country please visit the relevant Support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.

Visas and immigration

You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.

English language requirements for international students

You must have competence in the English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.

If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

How can the MSc Digital Marketing support your career?

Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends.

Careers specific to digital marketing can include:

  • Digital Marketing Officer
  • Social Media Analyst
  • Digital Campaigns Officer
  • CRM Officer or Manager
  • Digital Account Manager
  • PPC/SEO Analyst

Cost & Fees

Course fees are subject to annual inflation so the total costs for part-time study are shown here as a guide

This school offers programs in:
  • English


Last updated January 27, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Sept. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
- £13,750 (UK/EU) / £16,000 (INT)
Information
Deadline
Locations
United Kingdom - London, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
United Kingdom - UK Online
Start date : Aug. 2019
Application deadline Request Info
End date Request Info
Dates
Aug. 2019
United Kingdom - UK Online
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info