Research is the fundamental driver for creative thinking and innovation. MA Digital Fashion Innovation students will be encouraged to develop this exploration and discovery through a focused and critical approach to reflective enquiry and future design practice.
MA Digital Fashion Innovation
MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product.
These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions.
1 year (full-time, 45 weeks)
2 years (part-time, 90 weeks)
Iain Archer – Course Leader
After graduating from the Royal College of Art with an MA Fashion Menswear Iain Archer originally worked in London as a designer specializing in urban street & sportswear.
On the strength of this experience, he was invited to work overseas, initially starting in New Zealand, ultimately spending 25+ years working in Australasia, America, Japan, and Europe working with a series of internationally recognised brands.
MA Digital Fashion innovation recognises individuals and their aspirations and celebrates ideas, making, and creative risk-taking. Our guiding principle is to offer distinctive, exciting and challenging opportunities for you to engage in your respective subject disciplines. This will help you critically engage with, and redefine your particular approaches to your practices and position them within your chosen external, creative, economic, and cultural environment.
MA Digital Fashion Innovation represents an exciting opportunity for you to challenge and build on your previous achievements and to study at an advanced level. The course provides specific discipline-focused project work aimed at enabling you to take the right path towards your chosen career in industry or progress to further study at the doctorate level.
Unit 1: Strategies for Practice
This unit is comprised of a range of projects that begin with re-visiting the fundamentals of digital fashion. Although some properties are likely to be familiar, you’re encouraged to analyse and critically evaluate how and why they are manifested in your practice. If your first-degree discipline was not fashion-focussed or if you are less familiar with working with digital technology, critical language and debates, these introductions to the digital and practical fashion and related tools required will give you the opportunity to develop skills and adjust to new ways of working. You’ll be challenged to articulate and question some of the basic assumptions that may underpin your practice.
This unit may consist of shared sessions encouraging and creating a network for all postgraduate students to attend alongside subject specialist sessions, which are particular to individual MA courses. MA specialist sessions require compulsory attendance for students on specific courses but, could, if space permits, be open to all students in the postgraduate network. You’ll identify theories relevant to your emerging study focus and research methods appropriate to these concerns for generating new knowledge and understanding, which will directly inform and identify your Masters Project proposal.
Unit 2: Master’s Project 1
Exploration: Requires you to formalise your intentions in a Study Plan, and to interrogate and explore contextual issues relevant to your study focus through your creative design practice.
Unit 3: Master’s Project 2
Implementation: Here you’ll carry through your plan of action identified in your proposal and establish ways of presenting and disseminating the outcomes of your creative design project, communicating your outcome to both specialist and non-specialist audiences.
The part-time pathway is carried out over a period of 90 weeks – rather than 45 weeks as in the full-time pathway.
Studios and Resources
Over the last 10 years, AUB has partnered with Lectra to equip students with powerful tools and skills to help them to succeed and become innovative practitioners in the industry. We have the latest Lectra and Clo 3D Fashion specific software as well as full Adobe Creative Suite and state of the art new computers, digitiser and plotter.
Our resources also include five Fashion design studios and three Digital studios as well as workshop resources – 3D printing, industrial sewing, laser cutters, leather machinery and dye room facilities. Our digital print hub includes Mimaki, sublimation and UV.
Part of the course will be housed in the brand-new purpose-built Innovation Studios. MA Design and Innovation students will share the innovation studios with local start-ups. The ground floor will be teaching/studio and meeting space. The second and third will be custom furnished workspaces. Students will be encouraged to form a business as part of their MA studies.
Applications are open for 2021 entry.
You can apply from November and there is no set deadline for applications.
It’s worth remembering that overseas applicants who pay the full tuition fees by 1 August will receive a 10% discount.
We encourage you to apply early so that you have time to organise accommodation and to arrange for a visa (if required) before you enrol.
Scholarships and Bursaries for EU & International Students
At AUB we aim to have a diverse student environment with the best creative talent and have a large number of bursaries and scholarships available, ranging from £2,000 to £20,000. These are awarded for every year of your course, giving you financial support throughout your time studying with us. All applicants are automatically considered. Find out more here.
We encourage applications from students with a broad range of qualifications and we welcome students from all educational backgrounds. we will take into account the knowledge and skills that you have developed outside the classroom as well as your previous qualifications.
You will usually have BA (Hons) Degree graded at 2.1 or above, or the equivalent UK or international qualification in your chosen subject or a related discipline.
For overseas applicants, we accept a range of English Language qualifications, including the following qualifications for MA and Master of Architecture (MArch) courses:
Cambridge Certificate of Advanced English (CAE) grade C
Cambridge Certificate of Proficiency in English (CPE) grade C
Certificate of Attainment in English (London Board) level 5 or 6
IELTS score of 6.5 or above
Pearson PTE score of 54 and over, with a score of 51 in each component.
IELTS, Pearson and TOEFL scores must be less than two years old at the time the course commences to be valid.
We may also accept TOEFL iBT scores of 80 or above for entry to degree courses; however, we would prefer one of the above qualifications.
TOEFL is a test of American English and is not classified as a Secure English Language Test (SELT) for Tier 4 Visa applicants.
Applicants with other than the required academic qualifications will be considered for entry if there is sufficient evidence to indicate that they have the potential to fulfil the objectives of the course of study and to achieve the standard of the final award.
Applications are also welcomed from those with other qualifications or with work experience which demonstrates appropriate knowledge and skills to study at postgraduate level.