Master in Digital Communication Strategy


3 locations available

Program Description


4th edition - Digital communication tools are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded.

After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of digital communication, in companies or agencies. They face different themes connected to the management of the relation between brand and consumers, dealing with all the branded and communication channels. In particular, the course provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist.

The course is offered in partnership with the digital agency DOING.

Target - Graduates in artistic or humanistic fields, either technical or economical; professionals with at least 2 years of experience in the sector.

Methodology and structure - The Master course provides lectures, visiting and workshops and is structured in disciplinary fields and multi disciplinary teachings. The classes offer students the right and most up-to-date techniques for specific skills in digital communication.

During the workshops, students develop real projects following companies' briefings. Each workshop is intended to enrich students' portfolios, so as to present it to companies and agencies and activate internships and professional collaborations.

An active participation in industry events, the coordinated and constant management of the Master course's official social media pages – Facebook: IED Master Digital, Twitter: IEDMasterDMM - and the involvement in other workshops are required.

The course asks for a part-time frequency, but a consistent commitment to the organized activities, the personal updating about market trends and the development of both individual and team works are fundamental.

Last updated Sep 2018

About the School

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli.

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli. Read less
Milan , Milan , Milan + 2 More Less