Master in Design Management

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Introduction

The Master in Design Management combines the sensitivity and methodology of design with the market’s added value creation and management strategies so as to streamline an organization’s innovation processes. In today’s world, design is a pivotal strategic tool when it comes to innovation and change (involving organizations, society, technology, business…) owing to its potential to offer co-creative solutions that simultaneously meet the needs of the brand, the market, and the company by studying users and their needs. It is, therefore, important for designers, on the one hand, to understand the business reality if they are to play an active part in the enterprise and in their surroundings. On the other hand, company managers stand to gain from understanding the potential of design in the process of creating added value. This course encourages its professionals to apply specific, agile and innovative methodologies to develop real projects for real companies, thus fostering a culture of innovation and experimentation. As well as talks, conferences, and workshops, the course includes two trips to cities around Europe such as Amsterdam or Geneva, ending with a final personal research project. Coordinator Olivier Mache Graduated in Architecture at the National University of Architecture of Grenoble and Master in Industrial Design in IED Milano, he has a strong experience in managing design strategies. He defends an approach to design based on brand identity and the user needs to feed the company’s innovation strategies. Actually he is Head of Design and User Experience for Hewlett Packard’s large format printing and 3D printing Global Business Unit. He begins his career with architectural projects for the banking sector, then with product design in consultancies in a variety of sectors: sport (for Salomon, Mavic, Julbo and Decathlon), building (for Airwell, Ideal-standard, Technal winning the Silver Equerre Prize at Batimat 1994) and packaging (for Yacco, Pampryl winning the prize of the packaging of the year in 1995). In 1996 Olivier is appointed as head of industrial design for the professional PC division for HP, and later in 2002, he runs a design unit for HP European marketing to understand market trends, customer expectations and uncover product innovation opportunities for digital cameras and consumer printers categories. In 2006 he becomes the Manager of the Brand Design b’Twin brand of Oxylane (Decathlon). His team innovates everyday on brand identity, ease of use and gets an IF Award and Red Dot Award. In 2010 Hewlett Packard recalled Olivier Mache to take over the direction of the design and user experience to the world market of large format printers and 3D printer. He leads since 2010 a team of 50 designers in Barcelona and Shanghai.

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About the School

IED – Istituto Europeo di Design Barcelona

The IED Barcelona is a workshop for conducting analysis and research applied to material culture, a focus it is destined to develop increasingly in the future.

The IED Barcelona is a workshop for conducting analysis and research applied to material culture, a focus it is destined to develop increasingly in the future. Read less

Barcelona

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Master in Design Management

General

Introduction

Ideal Students

Admissions

Curriculum

Program Outcome

Career Opportunities

Accreditations

About the School

IED – Istituto Europeo di Design Barcelona

IED – Istituto Europeo di Design Barcelona

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

Other