Master in Design Management
The 2nd cycle course in Design Management is a partnership between IPAM and IADE. Market trends and analysis of future trends indicate a convergence of skills between professionals of marketing and design. These are two areas of science that despite their different characteristics and purposes require a large joint in the practical implementation. Design Management process encompasses all strategic and operational within a business organization as a way to tailor offerings aiming the needs of consumers. This 2nd cycle Course responds to trends that occur some years in most developed economies in very mature and competitive market.
Masters in Design Management should be able to develop the complete management of the design process, with integrated thinking and at the same time concerned with emerging needs to organizational processes. They must understand the economic and financial component, both in the macro and the needs of everyday life, to manage innovation projects applied consistently to the needs of businesses and consumers.
Candidates must possess a Bachelor's Degree or equivalent as assessed by the Scientific Councils of the proven Schools in the areas of Design, Fine Arts, Architecture, Marketing or Advertising. Candidates from other areas may be allowed on the frequency of specific courses bachelor degree determined by the Scientific Council on the proposal of the course coordinator. For graduates in other areas, IADE / IPAM, reserves the right to exercise selection tests for assessing the level of knowledge in the scientific base corresponding to their masters.
Areas of Expertise
This school offers programs in:
- Portuguese (Portugal)