Master in Design Management (MPS)

University of Bridgeport

Program Description

Master in Design Management (MPS)

University of Bridgeport

Master in Design Management (MPS)

Encompassing courses in design thinking and business management, the Master of Professional Studies in Design Management (M.P.S.) degree at the Shintaro Akatsu School of Design (SASD) prepares design managers to lead creative teams in a variety of design-based industries. The outstanding faculty – both resident and visiting – help develop disruptive thinking using design as the fulcrum for increasing customer delight.

Design represents a valuable strategic asset – the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organization’s internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. The MPS in Design Management program at SASD is a two-year intensive program for design professionals of all disciplines.

Courses are specifically tailored to real-world issues facing designers and are taught by leading design management professionals. The team-based assignments focus on practical and actionable problem solving, preparing students to immediately use the information and skills they learn. Design Managers who graduate from SASD leave with the core skills and tools to apply design thinking to solve the most pressing business issues of our time: sustainability, social responsibility, and profitability.

Design Management uses right brain processes to solve left brain problems. This is a screen grab of the top results of an online search for “design management.” There are more report-like documents than pretty designs, suggesting the outcome of a Design Management project is a report rather than an object.

Design Management incorporates design thinking, service design, and sustainability. It produces and manages information, services, and experiences. DM advocates and promotes design as a key differentiator and driver of organizational success.

Design Management incorporates design thinking, service design, and sustainability. It produces and manages information, services, and experiences. DM advocates and promotes design as a key differentiator and driver of organizational success.

DM links design, innovation, technology, management, and customers to provide a competitive advantage across the “triple bottom line”: social/cultural, environmental, and economic.

Who are design managers?
Design managers lead design firms and design teams in creative industries. Design managers are brand managers, creative directors, design directors, heads of design, design strategists, design researchers, and managers and executives responsible for making decisions on how design is used throughout an organization.

Design department managers, brand managers, creative directors, design directors, heads of design, design strategists, design researchers, and managers and executives responsible for making decisions on how design is used in an organization.

The importance of accurately perceiving and assessing quality
Design managers work with and lead others to develop superior business solutions. To be an effective leader, it is necessary to have two things: a refined and elevated sense of excellence, and a refined and elevated sense of mediocrity (average, unremarkable). The best way to learn relative quality is to compare your work to others’ in your immediate environment, that is, comparing it to your classmates’ work. Our students learn about assessment, responsibility, and comparative, relative quality. By these means, you will be most able to improve the quality of your own thinking.

Admission Requirements

MPSDM

SASD’s Design Management program is organized to give business knowledge to working designers of all backgrounds. It teaches how to apply design thinking to business problems, so it is extremely valuable to arrive to the program with a background in design thinking.

Admission requirements include:

  • In accordance with the University catalog, applicants must possess an undergraduate degree in graphic, industrial, interior, or fashion design, architecture, or related design or business fields from an accredited college or university with at least a 2.7/4.0 GPA.
  • Applicants should have a well-rounded education, as gained through general education courses.
  • Admissions will consider writing, speaking, and analytical skills, as demonstrated through college-level coursework or professional experience, although professional experience is not a prerequisite for admission.
  • Applicants must submit a personal essay and two letters of recommendation. The personal essay should be 250-500 words in detail about why you are seeking this particular degree, how you expect to apply your degree to your professional career after graduation, and why you want to pursue your degree through SASD. The two recommendation letters are to be from employers, professors, or professional associates, signed by the writer.
  • A one-page résumé is strongly encouraged.
  • A portfolio is not required, but is an advantage in the admissions process.
  • An interview is not required, but recommended.
  • Evidence of internship, volunteer, or prior employment in design, design management, marketing, business or a studio setting will be viewed favorably.

Acceptance decisions are made on a rolling basis. Completed applications and all supporting documents must be received by August 1 for the fall semester and December 15 for the spring semester. Early applications are strongly encouraged as program space is limited.

Courses

The SASD MPS curriculum provides experience in design thinking, leadership, and collaborative problem solving. In developing solutions, we consider innovation and change, organization and human resources, and suppliers, distributors, and markets. The business courses develop management skills in six specific areas: leadership, strategy, marketing, operations, finance, and legal.

The program explores three essential questions:

  • What is design management?
  • How does design management fit into my career?
  • How do I apply this in the world?

Curriculum

First Semester
DSNMG 400 Collaborative Design Studio I – 2 credits
DSNMG 410 Design Management I – 3 credits
MKTG 600 Marketing Concepts (Marketing) – 3 credits
MGMT 600 Leadership & Management (Management) – 3 credits

Second Semester
DSNMG 401 Collaborative Design Studio II – 2 credits
DSNMG 411 Design Management II – 3 credits
BLAW 600 Legal Environment of Business and Ethics (Law) – 3 credits
DSNMG 599 Special Projects – 2 credits
DSNMG 598 Internship or Coop – 1 credit

Third Semester
DSNMG 500 Collaborative Design Studio III – 2 credits
DSNMG 510 Design Management III – 3 credits
ACCT 535 Financial Accounting (Finance) – 3 credits
ITKM 600 Information Systems & Technology – 3 credits

Fourth Semester
DSNMG 501 Collaborative Design Studio IV – 2 credits
DSNMG 511 Thesis/Design Management IV – 3 credits
DSNMG 598 Internship or Coop – 1 credit
MGMT 652 Small Business & Entrepreneurship (Strategy) – 3 credits
or DSNMG 580X, New Product Commercialization – 3 credits

Learning Outcomes

DM study prepares graduates to create, manage, and lead design in process-driven organizations by providing perspectives on business, operations, sustainability, management, leadership, entrepreneurship, design innovation, and design research.

Classes provide experiences of designing, managing, and improving design-intensive firms and develop students’ capacity to inspire and lead creative teams. Our curriculum develops strategic management skills in six specific areas: operations; finance; marketing; organization and human resources; innovation and change; and suppliers, distributors, and markets.

Our program is designed for recent graduates and early to mid-career professionals seeking to complement their design and business skills with new industry contexts and practices. Our two-year program helps craft creative leaders, those who can bridge the disciplines of design and business and nurture collaborative innovation with a sustainable strategic advantage.

SASD is known for its long-standing strength in industrial design. The DM program is an outgrowth of that base and the flexibility and excellence of the School of Business, staffed by faculty drawn from the ranks Fairfield County, CT resident business persons. The two-year program of study requires 42 credits to complete and leads to an accredited academic degree, the Master of Professional Studies (MPS) in Design Management. 42% of credits earned are courses in the Business School. The remaining 58% of credits are earned in DM courses at SASD.

This school offers programs in:
  • English


Last updated February 13, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
2 years
Full time
Price
Price
Information
Deadline
Locations
USA - Bridgeport, Connecticut
Start date: Sept. 2017
Application deadline Request Info
Dates
Sept. 2017
USA - Bridgeport, Connecticut
Application deadline: -
Application deadline Request Info
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