The Italian and international business models require practitioners able to tackle the project not only from a technical and productive perspective but, above all, from a strategic and structural point of view.
The Master in Design - Innovation, Strategy and Product aims to prepare a new generation of designers ready to consider any variable as a design problem, either through an analysis of the market and the needs of contemporary users, either imagining future scenarios, in favor of innovative solutions. Design has become an instrument capable of innovating the strategic objectives of companies. The traditional user-centered (UCD) approach modifies the concept from "designing for" to "designing with" people, adapting today's socio-economic and production system in evolution.
Career opportunities - The Master in Design - Innovation, Strategy and Product prepares practitioners with expertise in the fields of design and innovation, able to enter the role of Designer within the creative/design and strategic/managerial field, design agencies, companies, self-employment and self-production realities and institutions.
Degree title - The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I credit rated at 60 credits allowing students to progress further in their studies in Italy or abroad.
Entry requirements - The Master must include an Honours Degree in the fields of architecture, engineering, design, economics or humanities both for Italian and foreigner students.
Methodology and structure - The philosophy of the course, project and client based, is to lead participants from design thinking methodology towards experimentation and practice.
Based on cross-disciplinary work team, the course enables all participants - through development processes and creative methodologies - to think collectively by sharing their knowledge and know-how and by taking advantage of skills such as critical analysis, problem setting and problem solving, methodological design mastery and experimentation of innovating systems, design management and correct application of design languages.
Each project has a reference Professor carefully chosen for his/her skills in a specific field. Lectures allow participants to face and get in touch with eminent design, economics and business profiles, in order to increase cultural influences to apply to project themes. Strong links with main firms, both Italian and international, enable external knowledge and skills in terms of design, case-studies and business strategies.
The preliminary phases of the Master course covers themes related to design thinking and relevant methodologies: methods and User Centered Design tools. Students then deal with the different phases of the design process, each with differing aims, complexity and objectives. In parallel, a series of nurture courses which support projects through strategy, technology and communication, are aimed at fostering the personal and professional growth of the whole team.
Results of the Final Project are presented at the end of the course and the curricular internship to a commission consisting of industry professionals and experts.
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Last updated August 20, 2017