The Data Marketing and Analytics track of the Marketing Management Master’s course is aimed at helping students generating more value for the client and making them become drivers of growth on an international scale.
The course allows students to acquire the techniques and tools necessary to plan and manage a company sales and marketing division using both disciplines in an integrated approach, one that distinguishes this course from the rest of the offer in the Italian landscape of advanced training.
The advantage of a systemic view is the ability to analyze, build and communicate to the market the value of one’s product, by way of an efficient positioning strategy and the identification of the most suitable distribution network.
Attending the Data Marketing and Analytics track means accessing the beating heart of companies, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.
The Master’s features 12 months of study, divided into two cycles of classroom lessons and a final internship with one of the companies partners of Bologna Business School. With their collaboration, a program was developed, alternating the fundamental elements of marketing and management with the individual and team business-oriented case studies analysis.
Start: January 2022
Location: Bologna (Italy)
Duration: 12 Months
The Career Development Department will help participants to pursue their own career goals and will support them in the job-seeking process. It is dedicated to career exploration and fulfillment. A qualified career counselor will assist students with a variety of services and resources: career development sessions & advice, one-to-one counseling, and more.
The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, the full-time masters of BBS rank 91% placement on general average. Companies belonging to our network contribute to the program by taking part in master lectures, organizing company visits, project works, and offering scholarships, internships, and professional opportunities: Automobili Lamborghini, Balenciaga, Calzedonia, Champion Europe, Clarins, Compass Italia, Credem Banca, Crif, Davines, Diego Dalla Palma Cosmetic Group, Ducati, Eataly, Faac Group, Fabbri 1905, Ferrari, Ferretti Group, Grandi Salumifici Italiani, Gruppo Hera, Gruppo Montenegro, H&M, Havaianas, Intel Corporation, LIDL, Life Longari & Loman, Liu Jo, Manifattura Berluti, Max Mara Fashion Group, Meliconi, Nestle', Panini, Prada, PVH, Revlon, Yoox Net-A-Porter Group.
The Master in Marketing Management – Data Marketing and Analytics is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into 400 hours of lectures, an estimated 600 hours of independent study, and 500 hours of internship.
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students' focus and management of interpersonal relationships.
Data Analysis for Market Research
Business Ethics and Sustainability
Fundamentals of Artificial Intelligence
Fundamentals of Business Intelligence
Data Marketing Management Lab
Laboratory of Customer Value Management – Elective Course
Personal Branding – Elective Course
Digital Analytics – Elective Course
Digital Interactive Marketing – Elective Course
Business Ethics and Sustainability
The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonials, and group work.
The curriculum is completed with master lectures held by professionals from the business world, academia, and politics, with opportunities for discussion and interaction with the business world through case histories.
The tuition fee for the Master is 14.800 euros (VAT free) to be paid in three installments:
First installment: 1.850 euros
Second installment: 7.000 euros
Third installment: 5.950 euros
The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.
Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources, and study halls (including databases and online subscriptions); the three city center canteens, and all university student related discount offers. More information is available on the site of the University of Bologna.