Master in Customer Experience Management


Program Description

Differential factors

  1. European double degree. Master in Customer Experience Management awarded by ESIC & European Diploma in Customer Experience Management awarded by FEDMA.
  2. Work on real business cases. Development of various projects together with brands such as Mahou, Dia, Repsol, Samsung, Volvo, Triumph, AECC or your own company.
  3. 21 edition, +500 students specialized in customer experience management.
  4. Use of the most advanced tools. For Marketing Automation, E-commerce, SEM, Social Media or SME management and Self-employed business.
  5. Customer Centric vision. Multi-channel customer management based on the Customer Journey.

Employability Ratio

  • 6 months after completing the program: 100%

Data of former students of the program

Functional areas that our students occupy

  • 39% Marketing
  • 23% ICT
  • 18% Sales
  • 17% Communication and Advertising

Geographical areas where they work

  • 82% Spain
  • 10% LATAM
  • 5% Rest of Europe
  • 1% USA
  • 1% ASIA
  • 1% OCEANIA


The methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.

Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.

  • Virtuous circle of action-feedback-analysis-action in the participants of our program.
  • Development of critical thinking, promotion of independent learning (Student Centered Learning).
  • Sessions oriented to decision making.
  • Individual requirement in evaluations, cases, exercises, etc.
  • Team presentation of company cases.
  • Preparation, presentation and defense in groups of a final project supervised.

Methodological Criteria

  • Theoretical component
  • Practical component
  • Works and cases
  • Final project
  • Individual evaluations
  • Group evaluations

130903_photo-1454165804606-c3d57bc86b40.jpgHelloquence / Unsplash

Academic structure

The MICEMD provides you with the knowledge and tools necessary to meet consumers, listen to them, make them your customers and, finally, fans of your brand.

Core modules

Strategy in customer experience management

  • Understand the new digital consumer, know and analyze their habits to offer them the best sales offer.

The beginning of the relationship: recruitment and qualification

  • Traceability of the most effective strategies for potential customers to know the product / service.

The multi-channel shopping experience

  • Design of a multi-channel strategic plan to design shopping experiences from any device.

Linking to the brand through customer experience and management

  • Customer loyalty using the latest strategies and tools for branding and neuromarketing and increasing ROI.

Technological solutions, data and methodologies of a CRM project

  • CRM project management and Big Data tools to offer the best customer experience.

Optimization and analytics of the customer experience plan

  • Discovering the power of data and how a correct analysis can help better define the Customer Journey.

Cross sessions

  • Presentation of projects
  • Personal tutoring
  • Entrepreneurship
  • Effective presentations
  • Creativity workshops
  • Lifelong Learning and complementary training: Workshops and events, 100% networking


  • TFM


# 27 ESIC among the 27 best International Business Schools in MBA teaching - Bloomberg Business
TOP - ESIC in the top 250 of the best MBA Business Schools in the world - QS
TOP - ESIC in the world top of university centers and business schools - U-Multirank

Last updated Apr 2020

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years of training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with practical academic training that focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Málaga , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less