Master in Creative Direction


3 locations available

Program Description


Today, a Creative Director must be able to guide the strategic and creative process in its entirety, facing complexity with a flexible mentality and problem solving skills. This professional’s main feature is being aware of new ideas and new opportunities for brand-consumer dialogue that the most recent technological, digital and social networking tools are shaping.

The Master course in Creative Direction is the answer to these extraordinary changes in the field of education. It is an opportunity to write the future of advertising, the laboratory in which to experience the rebirth of creativity by reading the many physical and virtual changes of the environment and by translating them into new languages and communication forms.

The training provides a complete understanding of the processes and methodologies that allow you to create global communication campaigns with attention to all stages of an advertising communication’s conception, design and development. The Master is completed with a week-long study tour in London to visit some of the most important and innovative advertising and communication agencies and meet the respective Creative Directors, Planners, Account Directors and Film Directors.

Target - The Master is the right specialization for graduates in creative disciplines - such as graphics, design, architecture - and for graduates in humanities such as literature, anthropology, sociology, philosophy, communication sciences. Knowledge of Adobe software is recommended.

Methodology and structure - The training course is structured in disciplinary areas that include basic teachings, specific-design activities and related integrative activities, giving a complete understanding of advertising processes.

The activities are designed and held directly by some of the most famous Italian and foreign Creative Directors, thanks to which participants can analyze the most successful case histories and deepen the evolution that digital and social tools and new technologies are bringing in the world of communication. Students are also accompanied in the development of lateral and multi-cultural thinking and learn the importance of brainstorming sessions, teamwork and techniques for presenting and displaying an idea.

Through a mix of theoretical lessons and workshops, at the end of the course each participant will have created his own portfolio of works that will highlight the personal qualities of thought, creation, design and artistic direction.

Career opportunities - At the end of the Master's degree, students enter the world of communication as Copywriters, Art Directors, Creative Specialists or Digital Creative, with the prospect of obtaining the role of Creative Director. Occupation opportunities are in advertising agencies, creative boutiques, digital and social agencies, integrated communication and content agencies, social media platforms, publishing and creative departments of companies, as well as in start-ups and as freelance.

Last updated Feb 2020

About the School

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli.

The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli. Read less
Milan , Milan , Milan + 2 More Less