A Creative Director has to be able to lead the strategic process at 360°, being aware that the most recent technologic, digital and social networking instruments are shaping new ideas and opportunities concerning brand-consumer exchanges.
The Master in Creative Direction is the answer to these extraordinary changes, the lab into which is possible to live the rebirth of creativity, designing the future of advertising. It is structured into areas including basic preparation, specific project activities and related integrative activities. It ends with an educational tour in London, in order to visit the most important advertising and communication agencies of the City, meeting their Creative Directors, Planners, Account Directors, and Film Directors.
Professional Opportunities – After the Master, students enter the communication world as Copywriters, Art Directors, Creative Specialists, or Digital Creatives, with the perspective of becoming Creative Directors. The possible workplaces include communication agencies, social media platforms, the publishing industry, and creative departments in companies, in addition to the possibility of working as freelance or for start-ups.
Target – The Master is a suitable specialisation for students graduated in the creative disciplines – such as graphic design, design, architecture, and similar – or in the humanistic ones – among which literature, anthropology, sociology, philosophy communication sciences.
Methodology and Structure – This educational pathway assures the full comprehension of the processes and methodologies behind the creation of globally relevant campaigns, with a particular focus on all the thinking, designing and development stages of advertising communication.
The activities are designed and held by some of the most renowned Italian and international Creative Directors, thanks to whom participants will have the chance to know and to analyse the most successful case histories. They will focus on the evolution that digital field, social networks and new technologies are now bringing in communication. And there is more. Students will develop a lateral and multicultural way of thinking and they’ll learn the importance of brainstorming lessons, teamwork and the techniques for exposing and presenting an idea. During the year, in addition to specialisation didactic carried out within the single course, students can take advantage of cross pathways amongst all the courses, related to creativity, innovation, professionalization and professional world.
Thanks to a mix of theory lessons and laboratory work, at the end of the course participant, will have their own portfolio that will point out their personal abilities concerning thinking, creation, designing, and creative direction.
This school offers programs in:
Last updated March 20, 2018