Master in Corporate and Marketing Communications (MSc)

Middlesex University London

Program Description

Master in Corporate and Marketing Communications (MSc)

Middlesex University London

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholder's organisations address, including their employees and the media.

Why study MSc Corporate and Marketing Communications at Middlesex University?

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
  • Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
  • Opportunity to incorporate a 6-month placement through which to further explore learning in an industry based setting
  • Week-long residential incorporating workshops and talks from industry professionals.

*Course currently subject to validation

Course content

What will you study on the MSc Corporate and Marketing Communications?

The course allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. For example, if you want to focus on marketing communications then modules on advertising, experiential marketing and events would be an appropriate route to take. If you have an interest in consumers and stakeholders within a communications context then modules on psychology, analytics and research would suit you. For a more strategic communications approach then modules on PR, crisis communications and cross-cultural communication would be the pathway to follow. You will also have the opportunity to complete a dissertation project in an area of marketing communications that you have a particular interest in and matches with your career specialism.

Entry requirements

UK & EU

Qualifications

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

Eligibility

UK/EU and international students are eligible to apply for this course.

Academic credit for previous study or experience

If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

International

Qualifications

We accept the equivalent of the below qualifications from a recognised overseas qualification:

  • Normally a second class honours degree or above in marketing, communications, or a business related field
  • We will also accept a professional qualification of an equivalent standard
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

To find out more about the qualifications we accept from your country please visit the relevant Support in your country page. If you are unsure about the suitability of your qualifications or would like help with your application, please contact your nearest Regional office for support.

Visas and immigration

You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.

English language requirements for international students

You must have competence in the English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.

If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

How can the MSc Corporate and Marketing Communications support your career?

Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.

Careers specific to corporate and marketing communications can include:

  • Marketing Executive
  • Account Executive
  • PR executive
  • Brand Executive
  • Marketing Communications Executive

Cost & Fees

Course fees are subject to annual inflation so the total costs for study are shown here as a guide

Miscellaneous

Start

October 2017
September 2017 (EU/INT induction)

This school offers programs in:
  • English


Last updated January 30, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Sept. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
- £13,750 (UK/EU) / £16,000 (INT)
Information
Deadline
Locations
United Kingdom - London, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Start date : Oct. 2019
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United Kingdom - UK Online
Start date : Aug. 2019
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Dates
Aug. 2019
United Kingdom - UK Online
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info
Oct. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info