Master in Content & Media Strategy

General

Program Description

This is a 1-year master programme for students who want to become expert content and media strategist. In this course, you will learn how media content can contribute to organisations and their stakeholders, and how to develop effective content and media strategies to help organisations achieve their communication goals.

Traditional communication no longer suffices, due to the ever-changing field of digital communication and changes in consumer behaviour. That is why NHL Stenden created this one-of-a-kind master programme. After graduation, you will be media management and communication professional at the master’s level. You develop and convey content and media strategies at the highest level. You are an analytical professional who contributes to organisational goals by strategically using media content.

This allows you to deliver value to all kinds of organisations and it opens the door to a wide variety of career paths. Organisations in the creative industry and media agencies, for instance. Some examples of your future job title are brand manager, content strategist, marketing strategist, digital marketing specialist and brand publisher.

This is the only master programme of its kind. It has been developed in collaboration with the industry and is based on Design-Based Education principles. This means it has a strong link with the professional field while allowing you to follow your own interests.

This strong involvement of the professional field is what makes this course unique. It ensures a strong professional network. This includes a broad range of organisations and great guest lecturers from companies such as GroupM. It also allows you to work on real-life cases. For example, the development of a content and media strategy for Eurosonic Noorderslag, Europe's biggest music showcase festival.

Admission requirements

Academic Requirements

You require a related bachelor's degree and/or related work experience to be admitted to this programme.

Language Requirements

All appplicants for a master programme are required to submit an English proficiency test. Exceptions are made for students, who have had their prepatratory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. Please check for more information www.nhlstenden.com.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests:

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper-based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.

Start date: September

Duration: 1 year, full-time

Tuition fee (annual):

September start: EU students = €2,143
Non-EU students = €11,800

Application deadlines:

September start: EU applicants: 15 August
Non-EU applicants: 31 May

Last updated Oct 2019

About the School

NHL Stenden is an international multi-campus university of applied sciences. Its Dutch campuses can be found in Leeuwarden, Emmen, and Meppel. International campuses are located in Bali, Qatar, South ... Read More

NHL Stenden is an international multi-campus university of applied sciences. Its Dutch campuses can be found in Leeuwarden, Emmen, and Meppel. International campuses are located in Bali, Qatar, South Africa, Thailand. Students from over 80 different countries study at NHL Stenden in the Netherlands, which has a total of around 25,000 students. Read less
Leeuwarden , Groningen , Emmen , Meppel , Assen + 4 More Less