This is a 1-year master programme for students who want to become expert content and media strategist. In this course, you will learn how media content can contribute to organisations and their stakeholders, and how to develop effective content and media strategies to help organisations achieve their communication goals.

Traditional communication no longer suffices, due to the ever-changing field of digital communication and changes in consumer behaviour. That is why NHL Stenden created this one-of-a-kind master programme. After graduation, you will be media management and communication professional at the master’s level. You develop and convey content and media strategies at the highest level. You are an analytical professional who contributes to organisational goals by strategically using media content.

This allows you to deliver value to all kinds of organisations and it opens the door to a wide variety of career paths. Organisations in the creative industry and media agencies, for instance. Some examples of your future job title are brand manager, content strategist, marketing strategist, digital marketing specialist and brand publisher.

This is the only master programme of its kind. It has been developed in collaboration with the industry and is based on Design-Based Education principles. This means it has a strong link with the professional field while allowing you to follow your own interests.

This strong involvement of the professional field is what makes this course unique. It ensures a strong professional network. This includes a broad range of organisations and great guest lecturers from companies such as GroupM. It also allows you to work on real-life cases. For example, the development of a content and media strategy for Eurosonic Noorderslag, Europe's biggest music showcase festival.

Admission requirements

Academic Requirements

To be admitted to one of the bachelor programmes you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications:

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, bachelor's or master's degree

Furthermore, some of our bachelor programmes may demand additional entry requirements.


If you are aged 21 or older and would like to enrol at NHL Stenden University of Applied Sciences, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

Language Requirements

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests:

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.

Start date: February or September 2019

Duration: 4 years, full-time

Tuition fee (annual):

September start: EU students = €2,083
Non-EU students = €8,150

Application deadlines:

September start: EU applicants: 15 August
Non-EU applicants: 31 May

February start: EU applicants: 17 January
Non-EU applicants: 1 November

Program taught in:

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Last updated June 24, 2019
This course is Campus based
Start Date
Sep 2019
1 year
8,150 EUR
EU students = €2,083 | Non-EU students = €8,150
Aug 15, 2019
Non-EU applicants: 31 May
By locations
By date
Start Date
Sep 2019
End Date
Application deadline
Aug 15, 2019
Non-EU applicants: 31 May

Sep 2019

Application deadline
Aug 15, 2019
Non-EU applicants: 31 May
End Date