Master in Communications - Public Relations

General

Program Description

The Master in Communications specializing in Public Relations prepares comprehensive public relations, capable of building and maintaining relationships between organizations and their public; with the knowledge about the new digital platforms that exist in the field of Communications. It offers students knowledge about new trends in the field of public relations, focused on a globalized and changing world. Curriculum design focuses theory and practice.

Curriculum

Medullary Component

  • COMM 510 Contemporary Theories of Communication
  • COMM 515 Communication Research Methods
  • COMM 517 Communication and New Media
  • COMM 511 Creation and management of media companies
  • COMM 520 Advanced Writing for the Media

Specialty Component

  • COMM 530 Corporate Identity and Image
  • COMM 535 Crisis Communication
  • COMM 537 Strategic communication in public relations
  • COMM 538 Strategic public relations and digital convergence management
  • COMM 550 Project

Electives component

  • COMM 543 Journalism and Public Affairs
  • COMM 531 Strategies for public relations
  • COMM 512 Legal and Ethical Aspects of Communication

Minimum Graduation Average: 3.0128472_photo-1454165804606-c3d57bc86b40.jpg Helloquence / Unsplash

Curriculum

First Year - First Semester

Foreground

  • COMM 510 Contemporary Theories of Communication
  • COMM 520 Advanced writing for the media

Second term

  • COMM 515 Communication research methods
  • COMM 517 Communication and new media
First Year - Second Semester

Third Term

  • COMM 511 Creating and managing media companies
  • COMM 530 Corporate Identity and Image

Fourth Term

  • COMM 535 Crisis Communication
  • COMM 537 Strategic communication in public relations
Second Year - First Semester

Fifth Term

  • COMM 538 Strategic public relations and digital convergence management
  • Elective
Second Year - Second Semester

Sixth Term

  • COMM 550 Project
Last updated Mar 2020

About the School

Con una trayectoria de más de 40 años, la Universidad Ana G. Méndez, Recinto de Gurabo (antes Universidad del Turabo) es la institución privada de educación superior de más rápido crecimiento en el pa ... Read More

Con una trayectoria de más de 40 años, la Universidad Ana G. Méndez, Recinto de Gurabo (antes Universidad del Turabo) es la institución privada de educación superior de más rápido crecimiento en el país. Acreditada por la prestigiosa agencia Middle States Commission on Higher Education, la Universidad Ana G. Méndez, Recinto de Gurabo tiene además, diversas acreditaciones profesionales las cuales le añaden un sello de calidad a la educación de sus estudiantes. Read less