Master in Communication and Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político

Program Description

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Master in Communication and Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político

OBJECTIVES:

Students who successfully pass this program:

  • They will improve their own professional profile in the area of politics.
  • They will acquire communication strategies and techniques to be able to apply them to political candidates.
  • Work as advisors to electoral campaigns or government communication
  • Become specialists in electoral marketing that promote consulting as a work at the service of the political class.

ADDRESSED TO:

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills.

METODOLODY

CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe.

The academic contents of this master's degree are structured from more generic subjects (such as political communication) to specific modules (such as the application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, in order to consolidate all the acquired knowledge and all the contents are adapted to both Spain and Latin America. The faculty is made up of active professionals and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns.

EVALUATION

The obtaining of the final degree is subject to the passing of all the modules of the Master, as well as the preparation of the Master's Final Project.

TITULATION THAT IS OBTAINED

Master's Degree from the University of Alcalá de Henares and Master's Degree from CESCOMPOL

TEMARY

  1. Politics, citizenship and political behavior
  2. Political Scenarios and Electoral Systems
  3. Basic Principles of Political Communication
  4. Management of Political Communication: Institutional Relations and Public Affairs
  5. Offline, online and network communication: Social Media Management
  6. Political Marketing and Image Management
  7. Personal Leadership and Speech
  8. Political Consultancy: Design and Management of Electoral Campaigns
  9. Final Master's Project

INTERNATIONAL STAYS

This Master has a program of stays at Universities in Europe, the United States and Latin America. During these stays, you can meet top level teachers from the world of politics, as well as benefit from an intensive networking program. An experience that will differentiate your professional profile.

PROFESSIONAL OUTINGS

Students can fill positions in:

  • Political parties
  • Consulting
  • Communication Cabinets
  • Institutions and official governments
  • Media

Various

IDCourse: 151535
Duration: 1 year
Credits: 60 ECTS
Price: 8,000 euros
Scholarships and Grants Program Study Grant of 25% - Final price 6,000 euros
Modality: On-site in Madrid
Requirements: University Degree
Employment and internship

This school offers programs in:
  • Spanish


Last updated December 17, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 year
Full time
Price
Price
8 EUR
25% scholarship - Final price 6,000 euros
Information
Deadline
Locations
Spain - Madrid, Community of Madrid
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info