THIS COURSE IN HELD IN ITALIAN LANGUAGE.
17th edition - The Master course in Comunicazione e Marketing per la Moda trains professionals who, in a company or an agency, are able to manage communication and marketing activities, facing the challenges of continuous market changes, since they have acquired a deep knowledge of the tools and a high creative and organizational versatility.
"The Master in Comunicazione e Marketing per la Moda is designed as a training course aimed at the culture of "knowing how to do" vs. "letting know". Particular emphasis is given to the most current trends: from digital to made-to-measure, from fast fashion to sustainability, from Made in Italy to the evolution of large international fashion groups”.
Anna Neri and Alessandra Sales, Course Coordinators.
Partners of the Master course: Alberto Guardiani, Anna and Alex, Suite19.
Target - The Master course is aimed at those who hold a degree, even a three-year one, or an equivalent title, in humanities or in social, economic and scientific disciplines. It is also open to anyone who has equivalent professional experience in the disciplinary area of the course.
Methodology and structure - The Master course in Comunicazione e Marketing per la Moda allows the acquisition of a broad vision and deep understanding of the Fashion System, starting from the most famous international brands to the emerging ones, with a focus on the themes of Made in Italy, the "made to measure", sustainability, the digital consumer fashion.
The study plan is structured in quarters. In the first two the students acquire practical and theoretical skills concerning marketing and communication. The last quarter of the course is dedicated to the development of the Thesis Project, consisting in the implementation of a marketing and communication plan, based on a brief given by a company.
Through contributions from representatives of national and international companies, haute couture and fast fashion, students have access to a practical reading of the processes behind the conception, production, distribution and communication of products, with particular emphasis on current digital communication tools, in addition to the traditional ones.
Students also have the possibility to visit companies, learning live the operating methods and getting to know the company’s organization, as well as fashion museums and events of the fashion business.
In the next edition of the Master course students will have the chance to visit and listen at case histories of: Alberto Guardiani, Anna and Alex, Belotti Ottica Udito, Birik Butik, Bulgari, Calica, Campari, Carmina Campus, Elle, McArthur Glen Designer Outlets, Marcella Martinelli, Roberta Krasnig, Sartoria Giuliva, Sergio Rossi, Suite 19, Valentino.
Career opportunities - The Master course in Comunicazione e Marketing per la Moda trains professionals working in fashion marketing and communication, with job prospects both in companies and service agencies, such as advertising, events and public relations.
Program taught in: