Master in Communication & Cultural Management

Zeppelin University

Program Description

Master in Communication & Cultural Management

Zeppelin University

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century.

Our master degree in the field of "Communication & Cultural Management" meets these challenges. Here, students can choose between two different tracks, meaning they can focus on either "Communication and Media" or "Culture Production". On the one hand, graduates of this course learn about and analyze the cultural foundations of present societies, while on the other hand they are enabled, through communicative practice, to play a part in resolving current social issues.

Together, communication and culture are unlikely basic concepts of modern society. They emphasize what we take for granted and, in the process, call it into question. That changes the situation. The master degree in the field of "Communication & Cultural Management" offers its students a critical analysis with communications and cultural science theories and establishes an advanced understanding of the workings and problems of modern society.

Students study research methods relating to the humanities and social sciences, as well as the functioning of social and cultural analysis. A dialog-oriented and autonomously organized degree course promotes cognitive, creative, and expressive abilities. In addition, research experience is gained, while organizational skills and the ability to work in a team are developed in real-life research-, consultancy-, and exhibition projects.

The new generation of executives in culture and communication need ever more management and strategic expertise to prepare them for making complex decisions in the dynamic environment of media, cultural institutions, economy, and society – on both a national and an international level.

Combine Culture and Communication with Management Skills

A program for everyone who has more faith in culture and communication than in numbers and offices.

The professors ought to know this one best: What are the most important questions concerning the Faculty of Cultural Sciences?

Sustainable Society and Media

How free is the flow of information? What do media communicate? And how? What else should you know in an information society?

Cultural Management for the Next Society

Does anyone want to be the public anymore? Why is culture unsettled? And how are museums and other cultural institutions organized in the 21st century?

Communication Illuminated Politically and Strategically

Do foundations convey reform messages in a more efficient way? And who influences advertising?

Innovation through Art

How are progressive art and "social innovations" compatible? Does art exist without civil society? If so, what does it look like?

Language Requirements

Although a good number of courses are offered in English at ZU, students will not be in a position to complete a degree program in English. Knowledge of English is preferred; knowledge of German is an absolute necessity. ZU requires that all degree-seeking applicants demonstrate a minimum of intermediate-level German skills.

This school offers programs in:
  • German

Last updated June 7, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
1 - 2 years
Full time
Start date Aug. 2017
Germany Friedrichshafen, Baden-Württemberg
Application deadline Request Info
End date Request Info
Duration 1 - 2 years
Price Request Info