Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations, and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competencies of different units of organizations and companies from the creative industry. The educational goal of the program is to build competencies connected with designing (also graphic), perceived as an important element of organizational and brand image.
The core characteristic of Communication Management studies is the focus on building a wide range of competencies in the area of communication, economy, marketing, and market processes, as well as knowledge about the media in the graduates. In the near future, the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal-based management. Therefore, these competencies will allow the graduates to build a strong position in the labor market and constantly adapt to its needs.
The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective, and efficient communication and managing companies, organizations, and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them.
Communication Management graduates can work in the following professional areas:
Cooperation with external customers: counseling, communication management, training (freelancer), opening their own business (advertising, public relations, and/or branding agency).
Working in marketing, PR, or communication management department in a company or institution
Working in enterprises, companies, or organizations, managing the customer relations process.
Managing communication in a multicultural organization.
Designing internal and external communication; designing and implementing visual communication systems.
Branding and brand management.
Creative industries in a broad sense (advertising and interactive agencies, social media, PR agencies, media houses, production studios, etc.)
The graduate will be prepared to hold the following functions:
Communication advisor for enterprises and commercial organizations
Image building advisor for public people (politicians, show-business people)
Image building advisor for organizations and institutions
Public Relations or image building department employee in various organizations
Image building and efficient communication coach
Employee in a film or advertising producing group
Interactive agency employee
Developer in a company dealing with computer games and/or software
Self-presentation and negotiations advisor
The graduate of this specialization will also be prepared to start their own company in industries like public relations, advertising, branding, media relations, and image building.
The graduates of this program will have extensive knowledge of social communication, fundamentals of the economy, and consumer behaviors, as well as vast project competencies comprising the general area of image building and management in reference groups.
There will be a special emphasis on building communication competencies, teamwork, and negotiating skills, as well as techniques of effective and efficient communication. Practical skills connected with graphic designing in traditional and new media will also be a very important element of the teaching program.
Bachelor or Master degree certificate
Transcript of grades/supplement from bachelor or master studies
A certificate confirming English Language knowledge on B2 level
Digital passport size photo