In a short period of time we have witnessed globalization, the development of new information technologies, the complete introduction into our lives of the Internet and new habits of customer buying behavior.
It is evident that a new commercial paradigm has emerged, where selling is no longer an end, but a means to achieve customer loyalty. In this context, commercial managers need to reinforce current competencies and develop new ones that allow them to successfully address the professional and personal challenges that arise.
The Master in Commercial Management and Sales Management teaches participants to manage commercial teams in an increasingly changing and globalized environment, to know our clients deeply and, ultimately, to handle the necessary tools to achieve the sales objectives set. by the organization.
The program is designed to achieve the following objectives:Develop the knowledge necessary to understand, develop and implement successful business and sales plans.
Enhance the skills necessary to formulate and plan sales strategies aligned with the objectives of the company.
Select, train, reward, lead and motivate a successful sales team.
Understand the logistics and delivery of products or services as a key strategic element to respond to customer requirements.
Provide participants with the necessary notions of accounting and finance.
Develop and enhance the managerial skills of the participants.The program is developed with a methodology whose objective is the professional growth of our participants through the development of transversal and specific competences. The exchange of experiences with teachers, teamwork and learning resources available to participants ensure continuous improvement and immediate application of what has been learned.Content of the programPersonal and Management Skills
Sales network coaching
Sales network address
Customer Relationship Management
Analytical Marketing and Marketing Tools
Commercial Action PlanMethodologyThe use of a virtual campus facilitates permanent access for the participants to all the resources necessary for learning, as well as updated information on the planning of the subjects and the evaluation of their progress.
* Business Game The participants will be organized by groups, which will have to meet the demands of a business, from its strategic approaches to the balance of results, thus checking and understanding the action of the marketing management from the business development perspective.Requirements and QualificationThe fundamental objective of our admission process is to ensure the suitability of the candidates, through their professional career and academic curriculum.
To start the admission process it is necessary to fill in the corresponding form, so that the candidate's profile can be evaluated by our Academic Committee. If the admission resolution issued by the Academic Committee to the requested program is positive, the candidate may formalize their enrollment in the program.
People who successfully complete the program will obtain a Master's degree in Commercial Management and Sales Management from EAE Business School . In addition, participants who meet the established academic requirements will obtain a Master's degree from the Polytechnic University of Catalonia (if it takes place in Barcelona) or from the Camilo José Cela University (if it takes place in Madrid).
In order to obtain the degrees awarded by universities, it is necessary to meet the requirements requested by these institutions.