Master in Business for Arts and Culture

IED – Istituto Europeo di Design Venice

Program Description

Master in Business for Arts and Culture

IED – Istituto Europeo di Design Venice

The Master course in Business for Arts and Culture is an internationally oriented course linked to real-life professional experiences. It provides participants with a strong theoretical and practical background in relation to culture and creativity, combined to a managerial-based vision.

The institutions involved range from museums to media, including companies that invest in arts. Starting from the consideration that that the cultural world is moving towards a new model based on entrepreneurship and specific projects, this programme trains professionals able to create and manage cross-disciplinary projects that are economically sustainable and innovative.

The course presents a strong professional approach, through dedicated session it foster contacts and meetings with important companies and institutions active in the development of cultural policies and project, such as the ones members of Museimpresa, the Italian Association of museums and business archives, Guggenheim Intrapresae, and ENCACT - European Network on Cultural Management and Policy.

Career opportunities - At the end of the course participants can enter roles within structured organizations, cultural institutions, both private and public, museums, create opportunities on their own, work in the field of non-profit organizations or manage a cultural project.

Target - This Master course is designed for young professionals who want to achieve specific skills and competences in the field of creativity and management of cultural policy and projects. The access to the course is also open to post-graduates student with interest or experience in the arts field, cultural heritage or creative industry.

Methodology and Structure - The Master course takes students along a path that starts with the observation and understanding of different contexts and sectors and pays a specific attention on the connection between arts, culture and business. Matching together several backgrounds, students are stimulated to use lateral and design thinking to approach problems from other point of view or depart, so to foster the research of creative solutions.

It is structured in four modules

Module 1_Read the context

The first part of the Master course trains students to observe and understand different contexts and sectors, providing them with key elements of cultural economics and with concrete case studies. It offers an overview on the cultural scenarios and on the fruitful relation between arts and business, public and private actors.

Module 2_Key Elements of Project Management

Paying a specific attention on the connection among arts, culture and business, the course moves towards analising the key elements of project cycle management, so to understand how to apply them and to develop an alternative methodology to design a project, transform an idea or intuition into a business opportunity.

Module 3_Business Plan and New Cultural Project Launch

The third module teaches how to write an effective business plan for new products or cultural start-ups launch, dealing with all the necessary steps of the process.

Module 4_Entrepreneurial Experience

The last part of the course is dedicated to the elaboration of the Final Project. Starting from their personal interests, participants work on creating and designing an accurate business plan for the foundation of an enterprise or for proposing a project to a cultural institution.

This school offers programs in:
  • English


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 31, 2018
Duration
Duration
6 months
Full time
Price
Price
11,900 EUR
Information
Deadline
Locations
Italy - Venice
Start date: Jan. 31, 2018
Application deadline Request Info
End date Request Info
Dates
Jan. 31, 2018
Italy - Venice
Application deadline Request Info
End date Request Info