Presentation

This broad-based comprehensive program includes modules in the economic analysis of managerial decisions, economic control and optimization of results, branding, etc. in order to offer a comprehensive foundation for further study or specialization.

Objectives

  • Develop strategic managerial skills and organizational and operational abilities.
  • Build a solid foundation in Business Administration core subjects.
  • Gain general and practical knowledge of business management.

Target

a) Graduates and professionals who wish to expand their employment horizons.
b) Experienced professionals who want to take on new tasks and responsibilities.
c) Companies seeking staff training.
d) Graduates in Vocational Training and Higher Education in area business seeking practical preparation to enter the workforce.

Professional opportunities

  • Strategic Director.
  • Administrative Director.
  • Administrative Manager.
  • Department Head.

INSA offers the possibility of doing an internship in companies during the course.

Syllabus

Module 1 - Business Policy and Business Administration. Strategy.
Module 2 - Strategies and Policies of Marketing Management.
Module 3 - Economic Control and optimization of results.
Module 4 - Production management, Operations, Logistics and Quality Control.
Module 5 - Commercial Management: organization of commercial networks.
Module 6 - Managerial Skills: Coaching, Empowerment, Leadership, and Organization.
Module 7 - Economic Analysis of Managerial Decisions.
Module 8 - Financial Management: Management, Strategy and Value Creation.
Module 9 - Company Assessments: mergers, procurement, joint-venture.
Module 10 - Globalization and Internationalization of Markets. Analysis.
Module 11 - Managerial Ethics and Social Corporate Responsibility.
Module 12 - Branding: The Management of the Value of a Brand (Know- How).
Module 13 - The social agents: Union and Employee Head Offices. Cooperation and resolution of labor conflicts.
Module 14 - Judicial and fiscal treatment of the managerial activities.
Module 15 - Technological Innovation in the companies. Management of global knowledge.
Module 16 - Balance Scorecard: strategies design for management.
Module 17 - Final Project: Strategic Business Plan.

Assessment System

The evaluation system is based on continuous assessment of each block of study, through class attendance and/or examination. The student must have passed each subject independently. In addition, the student must have earned a minimum grade stipulated in the Business Plan.

Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Masters in Business Management from INSA Business, Marketing & Communication School.

Program taught in:
  • English (US)

See 7 more programs offered by INSA Business, Marketing & Communication School »

This course is Campus based
Start Date
Duration
1 year
Full-time
Price
5,100 EUR
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