Market InsightsTangibility of InnovationMany masters talk about this ... but few of how it is carried out. By understanding innovation not as a process, but as a way of acting that continues over time, we will be able to understand and absorb its keys and take advantage of them to generate quality content that allows us to differentiate ourselves and stand out.Focus on the ConsumerNeither segmentation nor patterns ... Here we talk about specific people, values and needs. Starting from an anthropocentric model, we will be able to detect real desires and frustrations that will lead us to existing opportunities and needs, which can serve as inspiration for the generation of ideas with a great value proposition.Digital started long agoMore than 40 years ... A generation ... and there is still talk of what the future is. We live in the age of the immediate, of the continuous advance. Keeping up to date can be complicated, but necessary, and it is a great advantage once we realize all the possibilities that this digital age offers us.Design in Business SchoolsAs a competitive advantage and from where to stop the experience. Approaching business from a design point of view allows us to change our prism of observation, encompassing new stimuli and possibilities and finding new and better ways to improve our business.Non SequentialLearn by Doing training, with Let's Flow tools, a dynamic, executive and sequence-free training. Learning based on the real experiences of an innovation agency. We break barriers: When there is no predetermined order, the possibilities are endless.Specific ChallengeI work through a specific challenge and put into practice the tools. Setting SMART goals is the first step to meet any challenge and practice, the only way to achieve continuous improvement.Co-CreationAmong the different students of the program. Teamwork is one of the most demanded skills in current jobs, however, in few institutions they put this into practice in a realistic and effective way. Through co-creation, not only leadership skills and teamwork are revealed, but a new, effective and disruptive form of ideation is developed, capable of generating possibilities of the highest quality.RecapA clear and concise output, that allows the replication of the process. Highlight the keys to what has been learned so that we can extrapolate them to our business in the clearest and most effective way possible.Student ProfileThe Let's Flow Master in Innovation is a culmination in the teaching of professional innovation in Spain. It is a product that has only the best ingredients: carefully chosen professionals and experts, subjects and their own unique content focused on maximum absorption and applicability of concepts, and a breeding ground for quality networking. For this reason, we have a reduced number of places, in order to ensure quality personal education.
This master's degree is aimed at a profile of fearless innovators and entrepreneurs, who seek to go further in their training and professional life.
We target executive profiles, entrepreneurial in character and with proven experience in the market. Fluency in Spanish and advanced skills in English.StrengthsThis master is the most complete update in terms of innovation for the current market.
The syllabus will be taught using their own “Learn by Doing” methodology, based on a real innovation guide that students will have: Let's Flow.
Classes will be taught in Masterclass format and lectures, ensuring stimulating theoretical-practical sessions, in which participants will be able to actively participate.
We will have much more than teachers, because we will have real experts as teachers, not gurus.
We will have a multicultural and multidisciplinary environment, both for students and teachers, perfect for networking.
We will always work with real cases, with the guidance and guardianship of professionals in the sector.
The most complete master's degree in innovation in Spanish to date.Aid Geographic MobilityENAE facilitates the approach to its training programs to professionals residing in Spain in locations that, due to their remoteness or difficult connection, condition the possibility of carrying out a face-to-face program in our facilities.
For this, ENAE will finance the stay of two nights in a hotel on a bed and breakfast basis, for those students who take the master's degree. Students will have to prove that they are residents in the established areas (*), accrediting it according to the means specified for this purpose.
(*) Established areas: All those towns that are at a distance greater than 80 km from Murcia capital.
Let's FlowWe are the only master that has Let's Flow as the official guide and thread of the master.
Let's Flow is the guide for the most curious innovators, the most complete manual to date. The book collects the experience of more than 180 workshops, where around 1200 participants in 40 innovation projects have worked with the Let's Flow methodology. 105 Design Thinking tools and 20 coaching tools and 12 session flows to configure your own workshops, all explained in detail, with their modes of use, benefits and necessary materials. Including 55 questions and answers about Design Thinking, so you don't have any doubts and fully immerse yourself in this world. Endless tools and techniques that aim to mark a before and after in innovation processes.
This guide will facilitate the work, co-creation and realization of projects throughout the master. Each student will have a copy of the manual from the beginning of the course, making dozens of tools and dynamics of real innovation available to them.