The purpose of the Marketing and Management programme is to give students advanced knowledge in areas suitable for qualified positions in marketing, sales, or communication departments in firms and organisations.
The programme focuses on firms and other organisations and their relationships with customers and suppliers. Leadership, communication, consumer behaviour and marketing in networks are central themes during the first semester. The second semester begins with two courses on methodology. The programme ends with a written master thesis in the area of marketing and management.
The programme is a one-year higher education course based on previous studies corresponding to a bachelor degree with a specialization in marketing and management.
The degree of Bachelor (at least 180 credits) with 90 Higher Education Credits in Business Administration or corresponding education.
Proven language proficiency in English (English course B/English 6), for example, shown from one of the following international English tests:
- TOEFL with a minimum score of 575 on a paper-based test and not below 4.5 on the TWE
- TOEFL with a minimum score of 90 on internet-based test and not below 20 on the TWE
- IELTS Academic Training with a minimum overall score of 6.5 and a minimum score on the specific parts of at least 5.5.
Title of qualification
Degree of Master of Arts/Science (60 credits) Magisterexamen med huvudområdet företagsekonomi translated into Degree of Master of Science (60 credits) with a major in Business Administration