Master in Branding and Visual Identity

General

Program Description

This course is taught in Spanish

The brand and its management are protagonists in a new era where the construction of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and "liquid" content, capable of coherently permeating all the areas of action of a brand.

This master's degree aims to address brands under all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer, through conventional, digital media, experiences, etc.

goals

Launch powerful brands or help a brand redesign its strategy. Companies seek to integrate into their marketing and advertising teams profiles with a greater strategic vision and understanding of new media.

Create effective messages and successful campaigns. Learning the necessary processes to have good ideas, the relationship between strategy and creativity and the processes of evaluation and development of ideas.

Planning the communication of a brand knowing how to detect the best available channels to reach the consumer directly. From traditional media, to digital media, point-of-sale experience, product design, events, PR, etc.

Measure the effectiveness of the communication actions, evaluate the Brand Equity and know the necessary variables to draw a diagnosis of the situation. Make the right decisions for the maintenance or improvement of the brand's health.

Professional outings

  • Product Manager
  • Marketing Manager
  • Digital Manager
  • Strategic Planner
  • Creative Advertising
  • Community Manager
  • Social Media Strategist
  • Creative Strategist
  • Brand Designer
  • Account Manager
  • Head of Advertising
  • Brand Content Manager
Last updated Dec 2019

About the School

We can remember the Spanish domination over Milan, lasted almost two centuries, and that in southern Italy. In a way, the decision that Spain would be the first country outside Italy to host IED campu ... Read More

We can remember the Spanish domination over Milan, lasted almost two centuries, and that in southern Italy. In a way, the decision that Spain would be the first country outside Italy to host IED campuses came quite naturally. Read less