Master in Branding and Packaging Design
BAU, Centro Universitario de Artes y Diseño de Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
Spanish
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
EUR 9,920
Application deadline
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Earliest start date
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Introduction
The Master’s Degree in Branding and Packaging Design provides theoretical and practical training so that future brand and packaging designers can acquire a holistic vision and specialise in the conceptualisation, creation and design of online and offline brands, as well as the design of packaging that provides unique experiences while reinforcing consumer commitment to their brands of choice.
The master's degree programme combines strategy and research, creative thinking, presentation techniques, visual experimentation and graphic design, sustainability and volume. Theorical and practical training is complemented by workshops to facilitate the application of all the knowledge acquired during the course. This will enable students to acquire specific expertise and a broad vision of branding and packaging design that will allow optimal integration into multi-disciplinary work teams.
The Master's Degree in Branding and Packaging Design is worth 60 ECTS and can be earned by completing the two postgraduate courses worth 30 ECTS each. These postgraduate courses can be taken in the same or different academic years. Additionally, all the postgraduate courses that make up part of a master's degree can be completed independently.
Qualification: Master's Degree in Branding and Packaging Design awarded by the UVic-UCC
In collaboration with ACCIÓ.
Gallery
Curriculum
Brand Design
- Module 1 - Branding immersion
- Module 2 - Brand strategy
- Module 3 - Creative tools for brand design
- Module 4 - Tools and techniques for effective presentation
- Module 5 - Visual brand identity and art direction system
- Module 6 - Brand experience
- Module 7 - Practical workshops
- Master’s Final Thesis
Packaging Design
- Module 1 - Packaging strategy and management
- Module 2 - Research and packaging trends
- Module 3 - Creative tools and art direction for packaging design
- Module 4 - Technical tools and software for packaging design
- Module 5 - Ecodesign and sustainable packaging
- Module 6 - Packaging volume
- Module 7 - Practical workshops
- Master’s Final Thesis