PresentationThe Master's in Branding and Fashion Design is born in association between IADE and UBI - University of Beira Interior, benefiting from what both institutions best offer to the areas that structure and define the program: from IADE , they receive the prestige of a solid DNA and a recognized experience in the areas of Design and Marketing; of UBI, the historical capital of a textile heritage of recognized national merit.
Ambitious and innovative since its inception, this Master's Degree was designed to respond in a concrete and specialized way to complex needs observed both in the market and in the communication and promotion of Fashion.
The program proposes to train qualified professionals and entrepreneurs, stimulating the development of critical and informed minds, capable of creating or interpreting trends in the scope of Branding and Fashion Design without giving up an indispensable sense of social responsibility.BenefitsUnique program profile on the market, reinforced by the way it articulates the theoretical and design dimensions of Branding and Fashion Design with its direct application in creating brand value.
Opportunity to develop a brand and collection project, from conception to promotion, with publicity and presentation.
Fostering an entrepreneurial attitude among students, with several examples of projects that were created and successfully implemented in the market.
Encouraging participation in competitions of relevance to the area of national and international scope, in which students are accompanied in this process by the teaching team.FactoryThe Factory is IADE special project agency. Its main mission is to leverage IADE reputation and brand recognition. In this unit, where value and knowledge are manufactured, the relationship between students, teachers, laboratories and civil society is clearly emphasized.
The Factory's projects are essentially defined in three lines of action: parallel manufacturing (development of extracurricular projects); curriculum fabrication (projects within the academic context and in collaboration with civil society partners) and fabrication of the future (research applied to the development of projects designed and created from scratch).
Professional ExitsEmerging from the intersection between the areas of Marketing, Fashion Design and Communication, this Master is designed to enhance professional opportunities in the following areas of activity (Creation and management of fashion brands; Fashion production; Elaboration of fashion collections; Product sourcing) for fashion collections).
The Masters in Branding and Fashion Design will also be prepared to start a teaching or university research career.Timetable / DurationDay or After-work / 4 SemestersCampusSantos - Lisbon / UBI - Covilhã