Master in Branding and Brand Strategy

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Introduction

The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently. Only those brands that are based on a correct brand strategy remain in solid market positions. In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.Data sheetQualification: Master in Branding and Brand Strategy (awarded by the University of San Jorge) Credits: 60 ECTS Duration: 1 academic year Dates: October to July Spanish Language Mode: face-to-facegoalsThe Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and communication. The totally practical methodology will allow you to develop projects that respond to the current market needs. Throughout the program you will develop the concepts, techniques and strategies that bring personality to a brand, make it profitable and position it in a unique and harmonious way in their environment.CurriculumThe Master in Branding and Brand Strategy is structured in three large blocks with their respective projects. Brand strategyProject: branding and strategy Branding and identity Brand strategy Creative concept of a brand The identity. Workshop The art of presentations. Workshop Photography. WorkshopBrand identityProject: communication and identity Languages of a brand. Naming and copy Identity typography Calligraphy and lettering. Workshop Printing specialtyBrand experienceFinal project: branding and corporate visual identity New formats and communication channels Design for the digital media Packaging. Workshop Presentation and documentation for the client. Workshop

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About the School

LCI Barcelona

Our objective is none other than to channel the capabilities, aspirations and talent of each one of our students so they can be trained as excellent professionals, students only need dedication, enthu ... Read More

Barcelona

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Master in Branding and Brand Strategy

General

Introduction

Accreditations

Curriculum

Program Outcome

About the School

LCI Barcelona

LCI Barcelona

Ask a Question

General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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