THIS COURSE IN HELD IN ENGLISH LANGUAGE.
9th edition - The Master course in Brand Management trains professionals able to build and manage brands in any B2B and B2C context, following a work methodology aimed at the construction of a clear and efficient brand strategy.
The history of a brand tells us about the present, past and future of an institution. To develop it and to keep it successful is the mission of every Brand Manager.
For this reason, the course chose as Teaching Partner Saatchi&Saatchi, which is among the most important companies in the field of creative communication and advertising: “We make people fall in love with the products and services of our client brands. Thanks to our innovative ideas, we transform brands in Lovemarks, generating customers’ loyalty beyond reason. We passionately believe in the power of ideas to make the difference and to motivate.”
The Master boasts also the following partners: Fondazione per la Musica per Roma – Auditorium Parco della Musica, La Via del Tè, Mercato Metropolitano, Milleocchiali.
Target - The Master in Brand Management calls for students having a BA or an equivalent academic qualification.
Structure and Methodology - The Master has a typical business-oriented approach. The teaching methodology, practical and operative, includes lectures, direct comparison with practitioners and industry experts, individual and group exercises, analysis of case histories, event organization, company visits and project work.
The teaching methodology of the cultural area introduces to the specific sector of cultural marketing, entering the fields of Media, sociology of cultural consumption, visual culture and local marketing. Students approach the evolution of the brand and marketing, competitive advantage, project and creative methodology, learning to deal with the customer. They examine also the sector of Art Direction (coordinated identity, space management and layout).
In the technical and instrumental area, lessons are designed to analyze the Project Management and the Brand Management (Personal and Corporate Branding, distribution strategies). Part of the course is dedicated to Audiovisual Production (script, direction). Classes held in the campus alternate with visits to companies’ headquarters.
On the project area, students are introduced to the Brand Analysis. They learn how to draw a brief, collect data, analyze the market, budgeting and invoices.
The organization of events (individual phases, planning, event management, press releases, public relations) has a fundamental role. As part of blogging & social networking, students learn how to plan information in Wordpress, elements of SEO and Web Analytics. They examine websites and blogs, social networks, social media management, web writing, case histories.
A week of intensive workshops on Project Management is scheduled at the beginning of the course which releases a certification ISIPM, Italian Project Management Institute.
Program taught in: