⚡️ Coronavirus (COVID-19) update
We have temporarily adapted programmes to virtual learning classrooms, so that all the scheduled training and support can take place online. Programmes will start in October 2020 and, if required, in virtual learning rooms and then change to on-campus learning.
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills.
Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills as well as the cross-media usage of all media channels are required in order to develop and manage brands effectively.
Visit our website to get the brochure and learn more about our Brand Management (M.A.) programme.
Contents of the Brand Management (M.A.) programme
Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures. Students also learn how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. Key modules include:
- Brand management
- Brand development
- Marketing communications
- Product strategy
- Social media strategy
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Media and Communication Management with specialisation in Brand Management
Future career opportunities
After you graduate from this M.A. programme, numerous career opportunities open up for you in the international job market. You can find challenging managerial positions corporations, media companies, ad agencies, retailers, luxury manufacturers, marketing agencies and consultancies. Some examples of potential roles are:
- Senior marketing manager
- Brand manager
- Digital marketing manager
- Marketing director
- Product manager
- Brand consultant
Admission requirements are as follows:
- Recognised Bachelor's degree
- English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
- CV (curriculum vitae)
- Motivation statement
- Letter of recommendation (by your lecturer or employer)
- Personal interview (optional)
Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.
6,500 € per semester
One-off registration fee
- 500 € (EU students)
- 750 € (Non EU students)
About the School
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