Master in Economics and Business Administration - Brand Management and Marketing Communication (MSc)
The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods. The student will gain competencies in performing Brand Management at both strategic and tactical level.
Finally, the student will gain competencies in analyzing contemporary relationships between marketing communications and branding, the corporation and consumer markets as well as applying contemporary principles of cultural brand management and ethnographic market research methods.
The teaching methods on the programme vary and will consist of both lectures and teaching in smaller groups. Many students form study groups, either for the entire two-year programme or maybe just for a single course.
The exams will be both oral and written exams according to the individual courses. An internship is often finished with some sort of report and the Master’s thesis is a major written project that finishes up the entire degree.
In all sorts of reports and exams, it is important that you are able to argue and refer correctly to the source material. Otherwise, you may be accused of plagiarism.
The University of Southern Denmark Campus Odense is a modern university with great facilities both for lectures and leisure.
The MSc programme in Brand Management and Marketing Communication at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.
The competencies obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.
Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management, and realization of business concepts in Danish and international companies.
To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.