Master in Brand Management and Marketing Communication

University of Southern Denmark

Program Description

Master in Brand Management and Marketing Communication

University of Southern Denmark

Master in Economics and Business Administration - Brand Management and Marketing Communication (MSc)

The focus area of the profile is marketing communication process from the corporate to the brand level using advanced, socio-cultural theoretical perspectives on consumer markets. Students on this profile will have greater knowledge within the subjects that are relevant for this and the competencies to analyze the fundamental social and cultural principles and logic underlying contemporary communication and branding challenges, using advanced ethnographic methods. The student will gain competencies in performing Brand Management at both strategic and tactical level.

Finally, the student will gain competencies in analyzing contemporary relationships between marketing communications and branding, the corporation and consumer markets as well as applying contemporary principles of cultural brand management and ethnographic market research methods.

Lectures

The teaching methods on the programme vary and will consist of both lectures and teaching in smaller groups. Many students form study groups, either for the entire two-year programme or maybe just for a single course.

Exam

The exams will be both oral and written exams according to the individual courses. An internship is often finished with some sort of report and the Master’s thesis is a major written project that finishes up the entire degree.

In all sorts of reports and exams, it is important that you are able to argue and refer correctly to the source material. Otherwise, you may be accused of plagiarism.

Facilities

The University of Southern Denmark Campus Odense is a modern university with great facilities both for lectures and leisure.

In 2012 a brand new student bar opened at the university and in the summertime, there are many outdoor facilities where you can socialize with your fellow students.

Career opportunities


The MSc programme in Brand Management and Marketing Communication at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.

The competencies obtained during the studies in Odense can be used in curriculum development, ranging from becoming an individual business entrepreneur, working as a specialist in large multinational companies or as a consultant internationally.

Whether you want a career as self-employed or as a manager in public or private companies this degree will boost your future career. You can, for example, work in discovery and research of new ideas to planning, management, and realization of business concepts in Danish and international companies.

This school offers programs in:
  • English


Last updated February 13, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
2 years
Full time
Price
Price
- Free for EU/EEA students. Price for non-EU/EEA students, per year: EUR 8500
Information
Deadline
Locations
Denmark - Odense
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
Denmark - Odense
Application deadline Request Info
End date Request Info