This course is held in the English language
Management, design attitude, business orientation, and strategic vision are the distinctive features of the Master course in Brand Management and Communication. Developing brand projects at IED is not just about realizing projects, it is about accepting a challenge, observing the present, forecasting trends, and interacting with the most interesting international companies.
For this reason, the Master's course is organized in collaboration with Landor, one of the most important branding agencies at the international level. Companies such as Pomellato, Campari, Ducati, Diesel, KFC, Persol, and Lemonsoda, just to mention a few, choose to share their values and expertise with IED students, to find a fresh and multidisciplinary point of view and to develop together a strategic project for their brand.
The Master takes place in two editions, the first one in November in Italian and the second in February, in English.
The Master is organized in partnership with Landor.
Target - The Master's course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics, or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.
Methodology and structure - The Master course alternates frontal lectures, exercises, case histories, workshops, and projects realized in partnership with companies and agencies and developed individually or in groups. The didactic pathway is closely linked to the professional world thanks to the collaboration between partners and faculty. A synergic team, composed of professionals coming from the main companies, agencies, and consultancy firms, supports students throughout an intense, interactive, and increasingly complex study plan. Students develop the skills required to identify their reference target and its typical behaviors. They learn to define product and retail strategies, innovation, and markets, in order to elaborate on branding strategies. A comprehensive journey that takes into consideration the different steps of the process: from the definition of brand equity - by establishing the brand values and positioning, and by planning the strategic marketing activities - up to the actions aimed at developing and supporting the brand. At the end of the course, a dedicated module is focused on personal branding: from counseling and personal target to the tools required to realize a self-representation with the most suitable tools (video, paper, web) up used to present successfully in front of an audience.
Career opportunities - Brand Manager, Marketing Manager, Product Manager, Consultant, Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
In the previous editions, projects have been developed in collaboration with Pomellato, Campari, Persol, Lemonsoda, Ducati, Diesel, KFC, amongst others.
In the previous editions, students visited: Goole, Technogym, Campari, Samsung, amongst the others.